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Digital Marketing & Lead Generation Specialist for a Special Education Program in Australia (Home Based Part Time)

Role overview

Qualifications

  • 3+ years of hands-on digital marketing experience
  • Extensive GoHighLevel experience
  • Proven experience managing Google Ads and Meta Ads campaigns
  • Excellent written English for blogs, emails, advertisements

Responsibilities

  • Manage and schedule weekly social media content across multiple platforms
  • Write and publish weekly SEO-optimized blogs on Squarespace
  • Manage and optimize Google Ads and Meta Ads, including conversion tracking
  • Track and report lead volume, lead sources, and campaign performance

Key facts

Hard skills

Other skills

  • Organizational Skills
  • Detail Oriented
  • Reliability

About the company

Virtual Coworker logo

Virtual Coworker

Outsourcing & Offshoring

You deserve nothing but the best when it comes to hiring virtual assistants. That's why we've carefully handpicked top-level professionals from the Philippines, ensuring that only the most accomplished individuals join our elite team.Imagine having access to a talented pool of virtual assistants who provide unparalleled support for your business. Whether you need assistance on a part-time or full-time basis, our vetted professionals are here to cater to your every need. From managing your calendar and handling administrative tasks to executing strategic plans and providing exceptional customer service, our virtual assistants bring professionalism and experience to every task they undertake.But what sets Virtual Coworker apart is our dedication to long-term partnerships. We aren't interested in short-term fixes; instead, we focus on finding the perfect match between businesses and virtual assistants for sustained success. By fostering strong relationships built on trust, communication, and professionalism, we ensure that your business flourishes.

Company details

Company typeScaleup
IndustryOutsourcing & Offshoring
Company size201 - 500

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Job description

• Manage and schedule weekly social media content across Facebook, Instagram, LinkedIn, and TikTok.
• Write and publish weekly SEO-optimized blogs on Squarespace.
• Create graphics and short-form content using Canva.
• Manage the weekly YouTube video, including titles, descriptions, tags, thumbnails, captions, and basic editing.
• Repurpose video content into social posts, short clips, blogs, and emails.
• Manage GoHighLevel email marketing, including automations, workflows, nurture sequences, intake campaigns, forms, tags, lists, and pipelines.
• Manage and optimize Google Ads and Meta Ads, including campaigns, audiences, keywords, budgets, creatives, and conversion tracking.
• Manage and update the Squarespace website, landing pages, forms, and general content.
• Perform SEO, including on-page optimization and monitoring search performance.
• Maintain GA4 and Google Tag Manager for accurate conversion and lead-source tracking.
• Track and report lead volume, lead sources, cost per lead, ad spend, and campaign performance.
• Prepare recommendations based on marketing and lead-generation data.
• Research relevant industry/business awards and assist with applications.
• Plan and launch marketing campaigns around the January, May, and September intakes.



Client Information

The Client is a Queensland-based business dedicated to helping adolescents and adults with autism, ADHD and other social challenges to make and keep friends and learn important social skills through fun and relaxed small-group sessions both online and in-person.

Must Haves

• 3+ years of hands-on digital marketing experience, preferably in a small business or agency environment.
• Extensive GoHighLevel experience, especially building automations and workflows.
• Proven experience managing Google Ads and Meta Ads campaigns with measurable results.
• Excellent written English for blogs, emails, advertisements, and Australian audiences.
• Strong organizational skills, attention to detail, reliability, and ability to work independently.
• Ability to own marketing outcomes and report results honestly.
• Required technical experience with:
- GoHighLevel
- Email marketing & automations
- Claude / AI-powered content creation
- Canva
- Google Ads
- Meta Ads
- YouTube
- Facebook, Instagram, LinkedIn, TikTok
- Basic video editing
- Squarespace
- SEO
- GA4
- Google Tag Manager
- Analytics and reporting

Home Office Requirements

Please only apply for this role if you have the following home office requirements:

· Perfectly working headset and webcam
· Stable internet connection of at least 5 Mbps to 15 Mbps
· Up to date computer system with a minimum of Windows 8 or Mac OS X
· Quiet room with no distractions or background noises
· A backup plan if the power goes out or if your internet connection becomes unstable during your shift

Only applicants meeting the strict criteria above will be contacted.

Connect With Us

https://virtualcoworker.com.ph
https://virtualcoworker.com/our-culture
https://www.facebook.com/virtualcoworker
https://www.linkedin.com/company/virtual-coworker

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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