Social Media & Lead Generation Assistant for an Industrial Software Developer in Australia (Home Based Part Time)

• Develop and manage a social media content calendar for Facebook and LinkedIn, approximately 3–5 posts per week.
• Create engaging visual content using the client's photos, software screenshots and other supplied materials, including before-and-after style graphics.
• Prepare captions and content for client approval before anything is published.
• Research and identify relevant Australian Facebook groups, LinkedIn communities and industry networks.
• Engage authentically in relevant conversations around workshop efficiency, inventory management and material waste.
• Avoid spammy or overly sales-focused engagement and follow the client's approved messaging and FAQ guidelines.
• Proactively research and identify suitable Australian businesses, particularly custom cabinetmakers, commercial joiners, shopfitters and stone fabricators.
• Identify potential decision-makers and initiate appropriate conversations where approved.
• Screen and qualify incoming leads using the client's qualification process.
• Confirm the prospect's business type, role, workshop operation and specific material/inventory challenges.
* Identify whether the prospect has genuine interest and intent to speak with the founder.
•  Record qualified leads and relevant information in the shared tracker or CRM.
• Provide clear notes on the prospect, business, decision-maker and specific pain points before handing the lead to the founder.
• Maintain strict approval processes, with no public content or outreach templates being published or used without client approval.

Client Information

The client is an industrial software developer that creates specialized add-on software and automation tools for the cabinetmaking and woodworking manufacturing industry.

Must Haves

• At least 2 years' experience in B2B social media and/or lead generation.
• Strong experience using Facebook and LinkedIn for business purposes.
• Excellent written English and the ability to communicate naturally with Australian businesses and tradespeople.
• Strong online research and prospecting skills.
• Experience qualifying and vetting leads through social media, messaging or other online channels.
• Strong attention to detail and ability to follow a defined qualification process.
• Canva or similar content creation experience.
• Highly organised, proactive and able to work independently.
• Commercially minded with an understanding that social media activity should ultimately support lead generation and business development.

Nice to Haves

• Experience working with Australian businesses.
• B2B lead generation experience within trades, manufacturing, construction or software.
• Knowledge of the cabinetmaking, joinery, shopfitting, CNC or stone fabrication industries.
• Experience working with Australian trade Facebook groups or LinkedIn communities.
• Experience creating social media graphics using Canva.
• Experience converting social media engagement into genuine business enquiries.

Home Office Requirements

Please only apply for this role if you have the following home office requirements:

· Perfectly working headset and webcam
· Stable internet connection of at least 25 Mbps ~ 50 Mbps
· Up to date computer system with a minimum of Windows 10 or later and macOS Monterey (12.0) or later
· Quiet room with no distractions or background noises
· A backup plan if the power goes out or if your internet connection becomes unstable during your shift

Only applicants meeting the strict criteria above will be contacted.

Connect With Us

https://virtualcoworker.com.ph
https://virtualcoworker.com/our-culture
https://www.facebook.com/virtualcoworker
https://www.linkedin.com/company/virtual-coworker