Digital Marketing Manager for a Jewellery Company in Australia (Home Based Part Time)

Social Media & Content:
• Take ownership of the brand's Instagram and Facebook
• Help establish and grow the brand's TikTok presence
• Create Reels, TikToks, Stories and other short-form content
• Write engaging captions, hooks and calls to action
• Create and manage a consistent content schedule
• Turn supplied photos and videos into engaging social media content
• Create content around the jewellery, products and customer stories
• Develop meaningful, gifting, promotional and seasonal content
• Create behind-the-scenes and educational content
• Stay up to date with social media trends
• Monitor content performance and make improvements
• Maintain a consistent, warm and authentic brand voice
• Build a library of content that can be reused across social media, advertising and the website

Digital Marketing & Advertising:
• Take ownership of the day-to-day digital marketing activities
• Create content for Facebook and Instagram advertising
• Assist with managing Meta advertising campaigns
• Develop ad copy, creative, headlines and calls to action
• Test different advertising content and approaches
• Monitor advertising performance and make recommendations
• Identify opportunities to improve campaign results
• Look for ways to increase website traffic, enquiries and sales
• Develop ideas for promotions, campaigns and product launches
• Research competitors and similar brands
• Identify new digital marketing opportunities
• Bring new marketing ideas to the client
• Make recommendations based on marketing performance and results

eCommerce & Shopify:
• Work with Shopify as part of the marketing role
• Promote products and collections through digital marketing
• Support new product launches and seasonal campaigns
• Ensure social media and advertising campaigns link correctly through to Shopify
• Help create campaigns designed to drive online sales
• Understand the customer journey from social media through to the website
• Identify opportunities to improve the online customer journey
• Use marketing data and results to make recommendations

Email Marketing:
• Assist with email marketing through Klaviyo
• Help create email campaigns
• Develop engaging email content
• Support customer segmentation
• Assist with automated customer journeys
• Help manage welcome, abandoned checkout and post-purchase emails
• Ensure email marketing supports the wider digital marketing strategy

Marketing & Business Growth:
• The successful candidate will be expected to think beyond individual posts and take an active role in growing the business.
This includes:
• Looking for opportunities to increase enquiries and sales
• Identifying what content and advertising is performing well
• Testing new ideas and campaigns
• Making recommendations to improve results
• Bringing new ideas to the client
• Looking at competitors and relevant trends
• Helping develop promotional and seasonal campaigns
• Understanding what drives customers to purchase
• Using social media and digital marketing to support ecommerce sales
• Taking ownership rather than waiting for instructions

Empathy & Brand Approach:
• Empathy is essential for this role.
• The brand creates personalised and memorial jewellery connected to grief, loss, remembrance and deeply personal relationships with people and pets.
• The successful candidate must understand that customers are often purchasing these products because they have significant emotional meaning.
Content should feel:
• Warm
• Genuine
• Thoughtful
• Respectful
• Human
• Empathetic

Client Information

The Company is a jewellery brand specialising in personalised and memorial pieces. As their products hold deep sentimental value, they are seeking someone with strong digital marketing skills who is also genuinely empathetic, creative and sensitive to the nature of the brand.

Must Haves

• Previous experience in digital marketing, social media or ecommerce marketing
• Experience managing Instagram and Facebook
• Experience creating Reels, TikToks and short-form video
• Experience with Meta/Facebook and Instagram advertising
• Shopify experience
• Strong written English
• Strong creative skills
• Good understanding of ecommerce marketing
• Understanding of digital advertising
• Ability to analyse basic marketing performance
• Ability to work independently
• Strong communication and organisational skills
• Ability to take ownership of marketing activities
• Creative and confident coming up with new ideas
• Highly empathetic and emotionally aware
• Proactive and able to work independently
• Commercially minded
• Interested in helping grow a business
• Comfortable taking ownership of marketing
• Confident making recommendations
• Comfortable testing and learning from results
• Organised and reliable
• A strong communicator
• Comfortable working with social media, advertising and ecommerce
• Someone who doesn't need to be given a list of tasks every day
The ideal person will look at the brand and think:
"How can I make this better? How can I reach more people? What content should we create? What should we advertise? What's working? What could increase sales?"

Nice to Haves

• Strong Meta Ads experience
• Experience managing paid social campaigns
• Experience growing a TikTok account
• Klaviyo experience
• Email marketing experience
• Canva or similar design tools
• Strong Shopify experience
• Ecommerce marketing experience
• UGC-style content creation
• Experience with jewellery, gifting or personalised products
• Experience working with emotionally sensitive products
• Experience helping a small business grow through digital marketing
• Experience creating and managing marketing campaigns

Home Office Requirements

Please only apply for this role if you have the following home office requirements:

· Perfectly working headset and webcam
· Stable internet connection of at least 25 Mbps ~ 50 Mbps
· Up to date computer system with a minimum of Windows 10 or later and macOS Monterey (12.0) or later
· Quiet room with no distractions or background noises
· A backup plan if the power goes out or if your internet connection becomes unstable during your shift

Only applicants meeting the strict criteria above will be contacted.

Connect With Us

https://virtualcoworker.com.ph
https://virtualcoworker.com/our-culture
https://www.facebook.com/virtualcoworker
https://www.linkedin.com/company/virtual-coworker