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Digital Marketing Manager (Thai Market)

Role overview

Qualifications

  • Thai: Native/Fluent
  • English: Professional working proficiency
  • Mandarin: Professional working proficiency
  • Minimum 3-5 years of experience in the 'Gray Market' industry

Responsibilities

  • Deep-dive into Thai iGaming trends, competitor movements, and player behavior
  • Proactively hunt for and manage new acquisition channels
  • Work closely with the Head of Marketing at HQ to align local tactics with global brand standards

Key facts

Hard skills

Other skills

  • Communication
  • Collaboration

About the company

UpGrowth | 极速上升 logo

UpGrowth | 极速上升

Outsourcing & Offshoring

Upgrowth was founded upon connecting and building up talents from around South East Asia to become the best version of themselves. We are also committed to continuously foster employee and employer experiences by developing an UpGrowth working culture. We believe in dreaming big and we won’t stop regardless of the obstacles until we have provided you with the best services possible. To stay ahead of the competition, Upgrowth is constantly innovating and improving our services, which range from talent acquisition, human resources information system, talent management, talent development, payroll, culture enhancing to consulting as well as leveraging the most recent HR trends. Ultimately, kindness is our most important virtue toward both people and animals. Our brand identity comes from the letter O and W. O symbolises the brand’s identity as unity while ‘W’ symbolises growth and ever-growing as the context. With this combination, we believe in the unity as a team with our clients to grow to greater heights together in achieving a sustainable future.

Company details

IndustryOutsourcing & Offshoring
Company size11-50

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Job description

JOB RESPONSIBILITIES:

  1. Market Strategy & Insights: Deep-dive into Thai iGaming trends, competitor movements, and player behavior to refine our localized approach.

  2. Performance Acquisition: Proactively hunt for and manage new acquisition channels.

  3. HQ Collaboration: Work closely with the Head of Marketing at HQ to align local tactics with global brand standards, ensuring seamless communication of data and results.

JOB REQUIREMENTS:

  1. Language Proficiency: * Thai: Native/Fluent (Essential for copywriting and cultural nuance).

  2. English and Mandarin: Professional working proficiency (For HQ reporting).

  3. "Gray Market" Expertise: Minimum 3-5 years of experience in the "Gray Market" industry specifically targeting the Thai market.

  4. Experience in Grey area, igaming, dating apps or crypto industry is welcome

  5. Thai Chinese will be great, can speak mandarin & Cantonese will be great.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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