Executive Assistant

This is a remote position.

Job Description: Executive Assistant
Work Hours: 20 hours per week to start
Start Date: ASAP
Location: Remote

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Role Overview

We are seeking a versatile, proactive, and highly organized Executive Assistant to support a growing online coaching business and an emerging e-commerce apparel brand. This role is ideal for someone who enjoys variety in their work, thrives in a fast-paced environment, and can confidently manage social media, client support, administrative operations, and e-commerce tasks.

The position will initially focus on social media management, client engagement, and operational support for the coaching business. As the apparel brand launches and expands, responsibilities will gradually include Shopify store management, customer service, and e-commerce support.

This is an excellent opportunity for a candidate looking to grow with a business and potentially transition into a larger role as operations expand.

Key Responsibilities

Social Media Management & Growth

• Schedule and publish content across social media platforms, primarily Instagram
  

• Create and edit basic Reels, carousels, and graphics using Canva
  

• Write captions and calls-to-action aligned with brand voice
  

• Repurpose existing content into new formats
  

• Manage Stories and engagement activities
  

• Respond to comments, direct messages, and inquiries
  

• Follow up with warm leads and potential clients
  

• Track and report basic social media performance metrics
  

• Research trends and suggest content ideas to improve engagement
  

Client Success & Community Support 

• Respond to routine client inquiries and messages
  

• Send reminders for check-ins, appointments, and program milestones
  

• Monitor client engagement and flag concerns when necessary
  

• Follow up with inactive clients using established processes
  

• Organize client feedback and check-in responses
  

• Post community updates, client wins, and engagement content
  

• Assist in maintaining a supportive and active online community
  

• Escalate coaching-related questions or complex concerns to the appropriate team member
  

Client Onboarding & Administrative Operations

• Review and verify client onboarding forms
  

• Set up new clients in coaching and CRM platforms
  

• Input client information, goals, and relevant data
  

• Assign existing templates, programs, and resources
  

• Send onboarding instructions and welcome materials
  

• Confirm client access to required platforms and resources
  

• Maintain organized client records and databases
  

• Identify missing information and coordinate follow-ups
  

Digital Products & Resource Development 

• Design and format e-books, guides, and resources using Canva
  

• Organize and update digital product libraries
  

• Create recipe cards, resource sheets, and educational materials
  

• Upload and manage digital products on relevant platforms
  

• Help transform existing business knowledge into scalable resources
  

• Prepare digital products for website publication and sales
  

Shopify & E-Commerce Support 

• Assist with Shopify store setup and management
  

• Upload and update products, descriptions, pricing, and images
  

• Organize collections and product categories
  

• Monitor incoming orders and fulfillment status
  

• Track orders and assist with issue resolution
  

• Respond to customer inquiries and support requests
  

• Process returns and exchanges according to company policies
  

• Assist with product launches and promotional campaigns
  

• Monitor basic store performance and sales metrics
  

• Identify opportunities to improve customer experience and conversions
  

Required Tools & Skills

• Experience with social media management and content posting (Instagram, etc.)
  

• Strong written communication skills for DMs, comments, and customer service
  

• Familiarity with Shopify (or ability to learn quickly) for store building and management
  

• Basic understanding of SEO and digital ad management is a plus
  

• Comfortable managing multiple types of tasks across two different businesses
  

Requirements

Ideal Candidate

• Versatile and adaptable, comfortable switching between social media, client engagement, and e-commerce tasks
  

• Proactive self-starter who can manage inquiries and community engagement with minimal oversight
  

• Interested in a role that grows over time, from part-time to full-time as the business scales
  

• Prior experience supporting a fitness, coaching, or e-commerce business is a plus