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Senior Marketing Manager - UX Design

Role overview

Qualifications

  • Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, Digital Media, Marketing, or a related field
  • 10+ years of experience in digital product design, UX design, web design, digital experience design, or related disciplines
  • 3+ years of people leadership experience, including managing and developing design teams
  • Strong knowledge of UX research, information architecture, interaction design, visual design, and accessibility best practices

Responsibilities

  • Lead the vision, strategy, and execution of UX and visual design across HR Block’s website and digital customer experiences
  • Drive customer-centered design decisions using qualitative research, customer insights, analytics, and usability testing
  • Lead and develop a team of UX and visual designers, providing coaching, feedback, performance management, and career development support
  • Establish and maintain digital design standards, design systems, accessibility requirements, and best practices across web properties

About the company

H&R Block logo

H&R Block

Tax Advisory & Tax Services

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best. We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates. People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together…we truly believe it!

Company details

Company typeLarge
IndustryTax Advisory & Tax Services
Company size10001

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Job description

About the Role:

At H&R Block, the Senior UX Design Manager leads the strategy, experience, and visual design direction for the company’s digital web experiences. This role is responsible for shaping how customers interact with H&R Block online by overseeing user experience, user interface design, and overall website experience across key customer journeys.

 

Reporting to the Creative Director within Marketing, this leader partners closely with Product, Technology, Marketing, Content, Analytics, and Customer Experience teams to develop customer-centric digital experiences that drive engagement, conversion, brand affinity, and business growth

Day to day you’ll 

  • Lead the vision, strategy, and execution of UX and visual design across H&R Block’s website and digital customer experiences
  • Drive customer-centered design decisions using qualitative research, customer insights, analytics, and usability testing 
  • Lead and develop a team of UX and visual designers, providing coaching, feedback, performance management, and career development support
  • Partner closely with Product Management, Engineering, Marketing, Content, Analytics, Research, and Customer Experience teams to deliver cohesive digital experiences
  • Establish and maintain digital design standards, design systems, accessibility requirements, and best practices across web properties
  • Influence website roadmap priorities by advocating for user needs while balancing business objectives and technical considerations
  • Oversee end-to-end design processes, from concept and wireframes through final visual design and implementation support
  • Champion experimentation, testing, and continuous improvement through A/B testing and experience optimization initiatives
  • Ensure all digital experiences align with brand standards while driving usability, accessibility, and conversion goals 
Required Qualifications:
  • Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, Digital Media, Marketing, or a related field 
  • 10+ years of experience in digital product design, UX design, web design, digital experience design, or related disciplines
  • 3+ years of people leadership experience, including managing and developing design teams 
  • Demonstrated experience leading design strategy and execution for large-scale consumer-facing websites or digital platforms
  • Strong knowledge of UX research, information architecture, interaction design, visual design, and accessibility best practices
  • Experience building and scaling design systems and establishing governance for digital experiences
  • Ability to influence and collaborate effectively across a highly matrixed organization
  • Experience leveraging analytics, customer insights, and testing to make informed design decisions
  • Excellent communication, presentation, stakeholder management, and storytelling skills
  • Proficiency with modern design and prototyping tools such as Figma and related collaboration platforms
  • Experience working within agile product development environments preferred
Preferred Qualifications:
  • Experience in a large matrixed marketing organization
  • Experience with franchised, multi-unit retail, financial services and/or seasonal businesses
  • Tax or financial services industry experience 
Why work for us: At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation.

That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work. Pay Range Information: The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit. Pay Range: $101,200.00 - $161,900.00/Yr. Sponsored Job: #LI-Remote

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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