SmartCOMM Content Developer

Role Description

The Digital Creative Designer executes designs for large campaign creative based on provided input documents. The individual creates designs, codes, writes, and repurposes digital content for assigned smaller campaign tactics.

The role uses best-practice knowledge and content metrics to advise clients and ensure that business objectives, content standards, and brand style guidelines are met.

Key Responsibilities

• Use best-practice knowledge and content metrics to advise clients and ensure that business objectives and content and brand style guidelines are met.
• Create documents, shared content, layouts, style sets, images, and overlays.
• Write scripts and generate outputs for multiple channels.
• Review and incorporate test-plan results within assigned areas.
• Present and communicate design and branding objectives and executions.
• Respond to feedback and adjust creative materials as directed by the Marketing Manager, Planning Specialist, or Digital Team.

Key Activities

• Develop and revise content for campaign-related fax and print documents involving claims, insurance, coverage, benefits, and related areas.
• Code and deliver documents and content to the appropriate output channels.

Key Deliverables

• Create and deliver documents in SmartCOMM for fax, archive, and print channels.

Education, Experience, and Skills Required

• Graduate degree with three to four years of experience in digital marketing.
• Experience working with external agencies or vendors.
• Expert-level proficiency in SmartCOMM.
• Experience with Microsoft Office, HTML, SharePoint, and publishing tools.
• Experience with scripting, Photoshop, and Dreamweaver.
• Strong written and verbal communication skills.