Senior Manager, Market Research

Senior Manager, Market Research

A career that makes a difference!

RKD Group is a leading direct response marketing and advertising agency dedicated to serving nonprofits. Headquartered in Dallas, Texas, we are a remote-first company that has helped hundreds of nonprofits raise billions of dollars to drive meaningful impact.

At RKD, we help mission-driven organizations through data-informed strategy, breakthrough creative, and meaningful connections with donors. We’re proud to partner with leading nonprofits across hunger relief, health, animal welfare, faith-based giving, and more. We believe in bold thinking, trusted partnerships, and insights that lead to action.

The Senior Manager of Market Research plays a critical role in shaping how nonprofit clients understand their supporters and strengthen engagement. This role blends deep expertise in survey design and analysis with hands-on technical skill and strategic storytelling. The ideal candidate has experience designing rigorous analytics and representative research with both within- and between-subjects methodologies, proficiency in tools like SPSS, and a passion for translating insights into strategies for impact.

Key Responsibilities

• Design and manage end-to-end analytics and survey research projects in support of client strategy, messaging, segmentation, and experience design
• Develop clear, respondent-friendly questionnaires that support both exploratory and experimental designs
• Program surveys, including advanced logic
• Manage survey fielding and panel partners, ensuring precise representation of the target audience
• Collaborate with internal teams and clients to align objectives with methodologies
• Analyze quantitative results using descriptive and inferential statistics (e.g., t-tests, ANOVA, regression, chi-square)
• Conduct and interpret within-subjects and between-subjects analyses for the concise and clear communication of segment summaries
• Follow established protocols for fielding and analysis to ensure precision, consistency, and repeatability
• Use SPSS or other tools for data preparation, recoding, and analysis, including statistical testing
• Present findings to clients and teams through visual, narrative reports tailored to nonprofit stakeholders—highlighting implications for fundraising, marketing, and donor experience

Qualifications & Skills

• Bachelor’s degree required; Master’s in social science, marketing research, or applied statistics preferred
• 5+ years of experience in survey research, ideally in an agency or nonprofit context
• Proficiency in survey platforms such as Qualtrics, SurveyMonkey, or Alchemer
• Advanced user of SPSS for data analysis and reporting
• Working knowledge of within- vs. between-subjects designs, including repeated measures and experimental frameworks
• Strong attention to detail, project management, and the ability to juggle multiple timelines
• Experience presenting findings to non-technical audiences and collaborating across disciplines
• A passion for nonprofits—and the desire to help clients make a bigger impact in the life-changing work they do

Qualified candidates, please apply to this position using the link below. https://rkdgroup.com/about-us/careers/

Location: Remote with occasional travel

Pay Range expected for the position: $120k - $130k annually.

The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate.

RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits. 

RKD Group is an Equal Employment Opportunity employer. 

No sponsorships available for this position.