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Performance Marketing Manager — Easy Start Project (Remote)

Role overview

Qualifications

  • Experience in PPC marketing
  • Proficiency in Meta and Google advertising
  • Strong analytical skills
  • Ability to work in a test-and-learn environment

Responsibilities

  • Identify and run scalable acquisition channels, regions, offers, creatives and connections
  • Launch, manage, and optimize Meta and Google ads campaigns for Easy Start
  • Run fast creative testing cycles: define hypotheses, launch tests, analyze results, and iterate quickly
  • Monitor campaign performance daily and provide performance updates

Key facts

Other skills

  • Decision Making
  • Collaboration

About the company

Novakid logo

Novakid

Edtech: Education + Technology

Novakid is a Series B EdTech startup ($41,5M raise) with double-digit revenue growth in 2023. This online English as a Second Language learning platform for children aged 4 to 12 has delivered over 15 million English lessons for kids since inception in 2017. This award-winning online English school offers one-to-one and group lessons with qualified and experienced teachers. Kids learn efficiently through full language immersion and fun games and activities, mastering English for academic and career success. The ability to master the English language from an early age is important for a child's future academic and career goals. Novakid complements school learning by giving kids a safe place for real-life English speaking practice, and the methodology is based on learning games - representing the new generation of online learning. Novakid has been recognised by a number of organisations across the world. In 2023, Novakid was included on the 2023 Inc 5000 list - position 105 of 5000, and is 1st in the Education category. In the same year, Novakid won the Best Digital Language Learning Product of the Year Award in the Digital Education Awards; was recognised as a finalist in the 2023 EdTech Digest Awards in the category of Best Language Learning Solution and Novakid was nominated as a finalist in the ‘Early Years’ category of the EdtechX Awards 2023. In 2022, Novakid was selected as the winner of the “Overall Language Learning Company of the Year” in the 2022 EdTech Breakthrough Awards. Novakid’s mission is to build a global community of young English learners designed to encourage deep and meaningful friendships across different cultures. Vacancies: https://hr.novakidschool.com/

Company details

Company typeScaleup
IndustryEdtech: Education + Technology
Company size201 - 500

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Job description

NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are looking for a PPC Marketing Manager to support the growth of Easy Start, Novakid’s entry-level product designed to widen the acquisition funnel, attract price-sensitive audiences, and convert users into higher-value products over time.

This role is focused on fast paid social experimentation, especially in Meta and Google advertising. The ideal candidate is hands-on, data-driven, and comfortable working in a test-and-learn environment where creative speed, campaign monitoring, and quick optimization are essential.

Key Responsibilities

  • Identify and run scalable acquisition channels, regions, offers, creatives and connections.

  • Launch, manage, and optimize Meta and Google ads campaigns for Easy Start.

  • Run fast creative testing cycles: define hypotheses, launch tests, analyze results, and iterate quickly.

  • Monitor campaign performance daily, including spend, CTR, CPC, CPM, CPA/CAC, conversion rate, and lead quality.

  • Identify winning creatives, audiences, placements, and messages.

  • Proactive decision making beyond purely operational tasks - make calls on what to launch, change, stop or scale. 

  • Work closely with creative, product, analytics, and activation teams to improve the full paid traffic funnel.

  • Provide clear performance updates and practical recommendations for next steps.

  • Support testing of landing pages, quiz flows, offers, and other funnel elements connected to paid campaigns.

  • Maintain clean campaign structure, naming, tracking, and reporting.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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