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CRM Manager (Remote)

Role overview

Qualifications

  • Experience with customer insight frameworks
  • Strong analytical skills
  • Ability to design multichannel campaigns
  • Experience with CRM platforms

Responsibilities

  • Apply various frameworks to gain a deep understanding of customer pains and needs.
  • Develop and execute CRM strategies that enhance customer interaction and drive business results.
  • Design and implement engaging multichannel campaigns tailored to customer segments.
  • Leverage analytics tools to analyze campaign performance and refine strategies.

Key facts

Hard skills

Other skills

  • Collaboration
  • Communication

About the company

Novakid logo

Novakid

  • Tutoring & Language Learning
  • Scaleup
  • 201–500
Novakid is a Series B EdTech startup ($41,5M raise) with double-digit revenue growth in 2023. This online English as a Second Language learning platform for children aged 4 to 12 has delivered over 15 million English lessons for kids since inception in 2017. This award-winning online English school offers one-to-one and group lessons with qualified and experienced teachers. Kids learn efficiently through full language immersion and fun games and activities, mastering English for academic and career success. The ability to master the English language from an early age is important for a child's future academic and career goals. Novakid complements school learning by giving kids a safe place for real-life English speaking practice, and the methodology is based on learning games - representing the new generation of online learning. Novakid has been recognised by a number of organisations across the world. In 2023, Novakid was included on the 2023 Inc 5000 list - position 105 of 5000, and is 1st in the Education category. In the same year, Novakid won the Best Digital Language Learning Product of the Year Award in the Digital Education Awards; was recognised as a finalist in the 2023 EdTech Digest Awards in the category of Best Language Learning Solution and Novakid was nominated as a finalist in the ‘Early Years’ category of the EdtechX Awards 2023. In 2022, Novakid was selected as the winner of the “Overall Language Learning Company of the Year” in the 2022 EdTech Breakthrough Awards. Novakid’s mission is to build a global community of young English learners designed to encourage deep and meaningful friendships across different cultures. Vacancies: https://hr.novakidschool.com/

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Job description

We’re Novakid School, the next-generation early English learning platform that allows kids around the world to learn English efficiently, through play and fully remote practice with native-speaking teachers. Think cutting edge technology like AI-powered games and training apps that promote English speaking and comprehension based on the use of authentic content in English language. Think certified professionals with years and decades of expertise in children’s psychology and learning methods.  

We’re looking for a CRM Marketer who excels as a collaborative team player within our fully remote environment. This role involves utilizing various customer insight frameworks to understand and address customer needs effectively, driving engagement through our Customer Data Platform (CDP) Bloomreach.

Key Responsibilities:

  • Customer Insights and Analysis: Apply various frameworks (such as Jobs To Be Done, Persona Development, Empathy Mapping) to gain a deep understanding of customer pains and needs.

  • CRM Strategy Development: Use insights derived from customer analysis to develop and execute CRM strategies that enhance customer interaction and drive business results using Bloomreach.

  • Campaign Execution: Design and implement engaging multichannel campaigns (email, whatsapp, sms, push, ensuring content is tailored to customer segments identified through insight frameworks.

  • Data-Driven Optimization: Leverage analytics tools to analyze campaign performance and refine strategies based on robust data analysis.

  • Cross-Functional Collaboration: Work closely with product, sales, product marketing and analytics teams to ensure seamless integration and alignment of CRM strategies with overall business goals.

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