Role overview

Qualifications

Prior experience in the HORECA or specialized distribution sector
Proficiency with CRM tools for daily visit tracking and sales opportunity logging
Experience with enterprise resource planning (ERP) systems is a significant advantage
Flexibility to work a mix of on-site field visits, office reporting, and potential work-from-home as required

Responsibilities

Propose and execute sales plans to achieve targets and drive effective market introduction and adoption strategies for new product launches
Manage sector-specific wholesalers and distribution partners to meet sales KPIs, oversee the full commercial cycle (proposals, purchase orders, payments, promotions), and onboard new HORECA customers
Identify and develop high-potential Key Food Service (FS) accounts (exceeding 15 cartons) and standard customers (above 2 cartons); approach potential clients to introduce product solutions, provide ongoing support, and handle inquiries and complaints
Monitor KPIs of non-executive staff, provide on-the-job training and technical support, manage customer data in the ERP, and support market intelligence and reporting

Key facts

Remote from: Malaysia
Full time
BDR - Business Development Representative
English

Hard skills

Key Management Product Marketing Channel Management Sales Strategy Supply Chain Event Marketing Sales Management Customer Complaint Resolution Customer Acquisition Management Market Analysis Customer Data Management Sales Reporting KPI Management Credit Control Order Management On-The-Job Training Sensory Analysis ERP Systems Knowledge Customer Centricity

Other skills

Adaptability
Communication
Negotiation
Teamwork
Analytical Thinking
Relationship Management
Problem Solving

About the company

MVC Resources

Human Resources, Staffing & Recruiting

About Us: MVC Resources is a boutique HR consulting firm specializing in enabling talent and skills gap for executives and organisation. Since inception, MVC is instrumental in helping organisation to further grow their business from local, regional and global. Throughout the years, we have partnered with various organizations from start-ups, SMEs and MNCs in enabling talents, technologies and skills to grow. Our customers range across different industries and disciplines.

Company details

Company typeStartup

IndustryHuman Resources, Staffing & Recruiting

Company size11 - 50

Links

Website LinkedIn See all jobs

Your match analysis

See how your profile stacks up against this role.

We compared the job requirements to your profile to show where you're strong and where you fall short.

Job description

This position is responsible for driving business growth within the specialized food service sector in Malaysia. The successful candidate will execute targeted sales activities by engaging with industry wholesalers and HORECA clients to achieve established commercial targets. The role focuses on expanding market presence through strategic relationship management and the effective introduction of diverse product solutions to high-volume customers.

Key Responsibilities and Authorities

A. Sales Performance & Strategy

Propose and execute tactical plans to ensure the achievement of assigned sales targets.

Drive effective market introduction and adoption strategies for new product launches to ensure consistent sales growth.

B. Distributor & Wholesaler Management

Manage and monitor the performance of sector-specific wholesalers and distribution partners to ensure they meet their respective sales KPIs.

Oversee the full commercial cycle, including proposing orders, obtaining Purchase Orders (PO), managing payment collections, and coordinating sales promotions.

Partner with distributor sales teams to identify and onboard new HORECA customers.

C. Key Account Management & Acquisition

Identify and develop high-potential Key Food Service (FS) accounts (exceeding 15 cartons) and standard customers (above 2 cartons).

Approach potential clients to introduce the organization's product solutions and provide ongoing customer support.

Handle customer inquiries and resolve complaints professionally to maintain high satisfaction levels.

D. Operational & Team Support

Monitor the performance and KPIs of non-executive staff members, ensuring adherence to SOPs and accuracy in data submissions.

Conduct On-the-Job Training (OJT) and provide technical support to team members.

Manage customer data within the enterprise system, including new account registrations and updates to credit limits or trading terms.

E. Reporting & Market Intelligence

Prepare comprehensive daily, weekly, and monthly business reports for management review.

Support the Marketing department in New Product Development (NPD) through market surveys, sensory evaluations, and identifying potential lead customers.

Monitor customer financial conditions, including credit limits and outstanding payment statuses.

Requirements

Market Exposure: Prior experience in the HORECA or specialized distribution sector is highly preferred.
Technical Skills: Proficiency in CRM tools for daily visit tracking and sales opportunity logging; experience with enterprise resource planning systems is a significant advantage.
Flexibility: This role involves a mix of on-site activities (field visits), office-based reporting, and the flexibility to work from home as required.
Event Participation: Ability to support industry events, including workshops, product samplings, roadshows, and exhibitions.

Apply once. Then go straight to the hiring manager.

After you apply, unlock the direct contact details of the people who actually make the call. A quick follow-up makes you 5x more likely to land an interview.