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Manager / Sr. Manager – Marketing and Communications (Bhumi Fellowship)

Bhumi

Role overview

Qualifications

  • 5-8 years of experience in marketing/communications
  • Bachelor's or Master's degree in marketing, journalism, business, or related field
  • Prior experience of working or volunteering with NGOs
  • Proven track record of developing and executing marketing strategy and strong project management skills

Responsibilities

  • Strategize innovative marketing and communication initiatives and deploy industry best practices to build and strengthen the Bhumi Fellowship brand among youth audiences
  • Design and monitor targeted online and offline recruitment campaigns to attract high-quality Fellowship applicants
  • Manage storytelling content production (videos, testimonials, impact stories) that authentically showcase the Fellowship journey
  • Oversee the Fellowship marketing budget, optimize investments to improve ROI and campaign efficiency, and mentor the marketing team toward ambitious goals

About the company

Bhumi logo

Bhumi

Non-profit Organizations

Bhumi is one of India’s largest independent youth volunteer non-profit organisations. Bhumi as a platform enables over 12,000 volunteers in more than 12 cities across India for causes such as education, environment, animals and community welfare. Bhumi is the recipient of the ‘Leader in Volunteer Engagement Award’ conferred by iVolunteer in 2014. Geographical Presence: Tamil Nadu, Karnataka, Telangana, Maharashtra, West Bengal, Rajasthan, Chandigarh and Delhi NCR. Bhumi has two core areas of work - Education and Civic Projects Ignite: Transformational Education Ignite is Bhumi's supplementary education programme for under-privileged children. The programme is delivered during the weekends by over 2,000 trained Bhumi volunteers. Over 10,000 children are benefiting from the programme in 2015 across 12 Indian cities with the aim of providing children with quality education to enable them become responsible and productive citizens of the future. The programme consists of English, Mathematics, Science, Robotics, Computers, Dance, Arts, Sports, Mentoring and Life skills support. Catalyse: Transforming Citizenry Catalyse consists of Bhumi’s civic initiatives that engage volunteers in causes like animal welfare, community welfare, disability, environment, health etc. The programmes consisting of one-off and regular volunteering activities engage over 10,000 volunteers each year in over 15 cities across India. Please contact us if you wish to look at our Annual Report. More information about Bhumi is available at - www.bhumi.ngo

Company details

Company typeXLarge
IndustryNon-profit Organizations
Company size10001

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Job description

About the role:
We are looking for a strategic and creative Marketing & Communications Manager to lead the growth and brand positioning of the Bhumi Fellowship as one of India’s most aspirational youth leadership opportunities.

Success in this role means:

  • Establishing Bhumi Fellowship as a top-of-mind opportunity among purpose-driven youth
  • Driving high-quality applicant pipelines through powerful, insight-led campaigns
  • Leveraging AI-enabled marketing, automation, and data insights to scale reach, personalization, and conversions

You will work closely with program, partnerships, and leadership teams to accelerate the Fellowship’s growth and influence.

About the Program:
The Bhumi Fellowship is designed to bring in smart young people to transform Indian education.

This professional programme will develop youth into change leaders who enable schools to function better as an ecosystem.

By 2035, 400 change leaders will impact over 3 million children across India.

Primary Responsibilities:
  • Strategize innovative marketing and communication initiatives and deploy industry best practices to build and strengthen the Bhumi Fellowship brand among youth audiences
  • Design and monitor targeted online and offline recruitment campaigns to attract high-quality Fellowship applicants.
  • Provide on-field direction and support to ensure high-quality production of storytelling content, including videos, testimonials, and impact stories that authentically showcase the Fellowship journey
  • Manage the Fellowship marketing budget effectively and optimize investments to improve return on investment (ROI) and campaign efficiency year on year
  • Mentor the Fellowship marketing team, ensuring high ownership, strong execution, and achievement of ambitious marketing and recruitment goals

Other Responsibilities:
  • Oversee the creation of marketing materials, digital content, campaign assets, and press releases to ensure consistent, high-quality messaging across all platforms
  • Lead the social media strategy to strengthen the visibility and engagement of the Bhumi Fellowship
  • Collaborate closely with Fellows, alumni, and program teams to capture and amplify powerful stories, experiences, and impact from the Fellowship
  • Analyze campaign performance and marketing effectiveness using data and analytics, and share insights and recommendations with leadership periodically
  • Continuously identify new growth channels, partnerships, and innovative approaches to expand Fellowship reach and brand visibility
Educational Qualification/Experience:
  • 5-8 years of experience in the marketing / communications role
  • Bachelor's/Master’s degree in marketing, journalism, business, or related field
  • Prior experience of working or volunteering with NGOs
Knowledge & Skill sets required:
  • Creatively curious mind with a flair for copywriting and content creation for traditional as well as new-age social media channels
  • Good understanding of web analytics, digital and social media marketing
  • Ability to leverage AI-driven marketing tools and automation frameworks to improve efficiency, personalization, and campaign ROI
  • Expert level written and verbal communication skills
  • Good verbal communication skills in Tamil
  • Use latest measurement frameworks for performance-driven marketing
  • An effective storyteller and build the brand using related and consistent content
  • Should be tech savvy. Knowledge of marketing tech stack is good to have
  • Willingness to work in a multicultural environment, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
  • Strong project management skills with ability to supervise multiple projects
  • Proven track record of developing and executing marketing strategy
Others:
  • Designation: Manager to Senior Manager based on the candidate’s profile
  • Remuneration: between 12-14 lacs
  • Scope: Full Time
  • Age Criteria: <40
  • Reporting to: Senior Manager - Marcomms
  • Expected Joining Date: Immediate
  • Location: Chennai(preferred) or remote
  • Minimum Commitment (in years): 3





Salary: 12 - 14 Lpa (Based on candidate profile)

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Marcus Rivera

Chief Revenue Officer

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