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Senior Associate – Marketing & Communications (Email Marketing & Automation)

Bhumi

Role overview

Qualifications

  • 2–4 years of experience in email marketing, digital marketing, marketing automation, or marketing communications.
  • Bachelor’s/Master’s degree in marketing, communications, business, journalism, or related field.
  • Hands-on experience using Salesforce Marketing Cloud (SFMC)
  • Prior experience in NGOs, social impact organizations, community engagement, or purpose-driven brands

Responsibilities

  • Manage and execute end-to-end email marketing campaigns using Salesforce Marketing Cloud (SFMC).
  • Build and optimize automated email journeys, drip campaigns, newsletters, donor communication flows, volunteer engagement campaigns, and event communication.
  • Collaborate with internal stakeholders to create compelling email content aligned with campaign goals.
  • Track, analyze, and report campaign performance including open rates, click-through rates, bounce rates, conversions, and subscriber engagement.

About the company

Bhumi logo

Bhumi

Non-profit Organizations

Bhumi is one of India’s largest independent youth volunteer non-profit organisations. Bhumi as a platform enables over 12,000 volunteers in more than 12 cities across India for causes such as education, environment, animals and community welfare. Bhumi is the recipient of the ‘Leader in Volunteer Engagement Award’ conferred by iVolunteer in 2014. Geographical Presence: Tamil Nadu, Karnataka, Telangana, Maharashtra, West Bengal, Rajasthan, Chandigarh and Delhi NCR. Bhumi has two core areas of work - Education and Civic Projects Ignite: Transformational Education Ignite is Bhumi's supplementary education programme for under-privileged children. The programme is delivered during the weekends by over 2,000 trained Bhumi volunteers. Over 10,000 children are benefiting from the programme in 2015 across 12 Indian cities with the aim of providing children with quality education to enable them become responsible and productive citizens of the future. The programme consists of English, Mathematics, Science, Robotics, Computers, Dance, Arts, Sports, Mentoring and Life skills support. Catalyse: Transforming Citizenry Catalyse consists of Bhumi’s civic initiatives that engage volunteers in causes like animal welfare, community welfare, disability, environment, health etc. The programmes consisting of one-off and regular volunteering activities engage over 10,000 volunteers each year in over 15 cities across India. Please contact us if you wish to look at our Annual Report. More information about Bhumi is available at - www.bhumi.ngo

Company details

Company typeXLarge
IndustryNon-profit Organizations
Company size10001

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Job description

Job Title - Senior Associate – Marketing & Communications (Email Marketing & Automation)

About the role
We are looking for a detail-oriented and execution-driven Senior Associate – Marketing & Communications to lead Bhumi’s email marketing and audience engagement initiatives across volunteers, donors, corporate partners, and internal stakeholders.
Success in this role means increased audience engagement and improved marketing outcomes.

Primary Responsibilities
  • Manage and execute end-to-end email marketing campaigns using Salesforce Marketing Cloud (SFMC).
  • Build and optimize automated email journeys, drip campaigns, newsletters, donor communication flows, volunteer engagement campaigns, and event communication.
  • Collaborate with internal stakeholders to create compelling email content aligned with campaign goals
  • Track, analyze, and report campaign performance including open rates, click-through rates, bounce rates, conversions, and subscriber engagement.
  • Support campaign planning and communication strategy for volunteering initiatives, donor engagement, events, and organizational announcements

Other Responsibilities
  • Contribute to broader MarComms initiatives including social media campaigns, storytelling projects, and digital outreach.
  • Stay updated on emerging trends in email marketing, marketing automation, CRM systems, and audience engagement
  • Document campaign learnings, templates, workflows, and best practices for internal knowledge sharing
Educational Qualification / Experience
  • 2–4 years of experience in email marketing, digital marketing, marketing automation, or marketing communications.
  • Bachelor’s/Master’s degree in marketing, communications, business, journalism, or related field.
  • Hands-on experience using Salesforce Marketing Cloud (SFMC) is highly preferred.
  • Prior experience in NGOs, social impact organizations, community engagement, or purpose-driven brands is an added advantage.
Knowledge & Skill sets required
  • Strong expertise in email marketing strategy, campaign execution, and automation workflows.
  • Excellent written communication and copywriting skills. Good understanding of CRM systems, customer journeys, and audience engagement practices.
  • Strong analytical mindset with ability to interpret campaign data and optimize performance High attention to detail and strong execution skills.
  • Collaborative mindset and willingness to work in a fast-paced, mission-driven environment.
Others
Designation: Senior Associate - Marketing & Communications
Remuneration: 4.5 - 5 LPA
Scope: Full Time
Age Criteria: <35
Reporting to: Senior manager - MarComms
Expected Joining Date: Immediate
Location: Chennai/ Bangalore /Remote
Minimum Commitment (in years): 2



Salary: 4.5 - 5 LPA (Based on candidate profile)

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Marcus Rivera

Chief Revenue Officer

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