Social Media Manager for a Fashion Industry in the US (Home Based Full Time)

• Set up and optimize TikTok and Instagram Shop affiliate accounts and connect them to her content
• Audit and reposition her Instagram account to attract a female audience, as the current audience skews male
• Build a clear content strategy outlining what to post, when to post, and how to execute the content
• Plan and brainstorm content ideas focused on promoting women’s clothing and fashion products
• Develop “day in the life” and personal lifestyle content concepts to build stronger connections with followers
• Edit and post short-form videos, including TikToks and Instagram Reels, on a consistent schedule
• Write captions, hooks, and hashtags targeted toward the desired audience
• Research trending sounds, content formats, and affiliate products relevant to women’s fashion
• Plan the groundwork for a YouTube channel, including setup, branding, and long-form content ideas, as the account grows
• Monitor analytics and audience demographics and adjust strategies to maintain the desired audience targeting
• Maintain regular and proactive communication by providing updates, content ideas, and recommendations

Client Information

The Client is a former fitness model from the 1990s, currently based in Tampa, Florida and aims to grow her personal brand in women’s fashion.

Must Haves

• This role is only open to Filipinos permanently residing in the Philippines
• Proven experience growing TikTok and Instagram accounts, ideally for fashion, beauty, or lifestyle creators
• Hands-on experience setting up and managing TikTok Shop and affiliate programs
• Strong understanding of audience targeting and strategies for shifting account demographics
• Short-form and long-form video editing skills using CapCut, Premiere, or similar tools
• Excellent English communication skills and confidence in providing direction and recommendations
• Self-starter who can effectively guide a client who is new to working with support
• Familiarity with platform analytics, including TikTok Analytics and Instagram Insights

Home Office Requirements

Please only apply for this role if you have the following home office requirements:

· Perfectly working headset and webcam
· Stable internet connection of at least 25 Mbps ~ 50 Mbps
· Up to date computer system with a minimum of Windows 10 or later and macOS Monterey (12.0) or later
· Quiet room with no distractions or background noises
· A backup plan if the power goes out or if your internet connection becomes unstable during your shift

Only applicants meeting the strict criteria above will be contacted.