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Marketing Specialist Principal (Health Plan Markets) - Remote

Role overview

Qualifications

  • Bachelor's degree in marketing, communications or related area of study
  • 8 years of work experience in related marketing roles, including B2B marketing, product marketing and/or communications
  • Superior interpersonal skills
  • Strong relationship management skills

Responsibilities

  • Lead the planning and development of marketing strategies, product launches and campaigns
  • Collaborate with cross-functional business partners and stakeholders to understand business objectives
  • Translate business insights into marketing strategies and create clear messaging
  • Provide mentorship and strategic guidance to less experienced team members

Key facts

  • Remote from: United States
  • Full time
  • Senior (5-10 years)
  • Marketing Specialist
  • English

Hard skills

Other skills

  • Relationship Management
  • Social Skills
  • Detail Oriented

About the company

Prime Therapeutics logo

Prime Therapeutics

Pharmacy Benefit Management (PBM)

Everything we do is connected to helping people get the medicine they need to feel better and live well. It’s meaningful work and we’ve been doing it for over 24 years. In the pharmacy benefit management (PBM)industry, we’re different. We’re owned by 18 not-for-profit Blue Cross and Blue Shield health plans. This allows us to control costs and empower our employees to put members first. It’s a successful combination. We have the lowest pharmacy trend in the industry and serve 28+ million members throughout the US. In addition to core PBM services, we work closely with our clients to implement the right benefit design, clinical and specialty programs, formulary and networks. A few key products: • NetResults™ • Specialty Drug Management • Best in Care™ • GuidedHealth® • Advanced Fraud, Waste and Abuse: Member and Prescriber Investigations • Prime Analytics™ • CareCentered Contracting™Controlled Substance Management Program Join us! Prime is always looking for smart, purposeful people to join our team. We’re growing fast which means there are plenty of opportunities to advance and grow in your career. At the same time, Prime supports flexibility and offers generous PTO so you can enjoy an enviable work/life balance. We’re a privately held company -big enough to make a difference and small enough for you to have an impact. Prime’s recruiting team will only contact you via phone call or through a corporate email address. Do not respond to suspicious emails or social media messages. If you have questions or are skeptical about any follow-up communications, please contact Human Resources at 1.866.469.1257 or email Careers@primetherapeutics.com.

Company details

Company typeLarge
IndustryPharmacy Benefit Management (PBM)
Company size1001 - 5000

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Job description

At Prime Therapeutics (Prime), we are a different kind of PBM, with a purpose beyond profits and a unique ability to connect care for those we serve. Looking for a purpose-driven career? Come build the future of pharmacy with us.

Job Posting Title

Marketing Specialist Principal (Health Plan Markets) - Remote

Job Description

The Marketing Principal is responsible for developing, planning, implementing and evaluating marketing strategies, as well as defining audience-appropriate tactics and distribution channels to support Prime's growth. This role provides an integrated and strategic approach to marketing, understanding the company's business objectives and translating them into effective and compelling communications.

Responsibilities

  • Lead the planning and development of progressive and effective marketing strategies, product launches and/or campaigns that support Prime's brand and drive sales of Prime and its products, programs and services; support implementation efforts as needed
  • Collaborate with cross-functional business partners and stakeholders on the senior leadership team to deeply understand Prime's business objectives, product offerings, client utilization/adoption and history, and intended market positioning
  • Translate business insights into marketing strategies and create messaging that is clear, defensible and differentiates Prime and our products and services in the market
  • Provide strategic writing expertise and direction for creative strategies in alignment with company-wide initiatives; ensure Prime's key messages are consistent throughout all marketing pieces
  • Monitor relevant market conditions and trends in order to drive effective messaging and tactics to targeted audiences
  • Own prioritization of strategic and department level initiatives and projects; manage multiple projects and initiatives; ensure messaging and deliverables align to enterprise strategy
  • Provide mentorship, subject matter expertise and advice to less experienced members of the team and provide ongoing strategic guidance on various projects and programs
  • Other duties as assigned

Minimum Qualifications

  • Bachelor's degree in marketing, communications or related area of study, or equivalent combination of education and/or relevant work experience; HS diploma or GED is required
  • 8 years of work experience in related marketing roles, including B2B marketing, product marketing and/or communications
  • Must be eligible to work in the United States without need for work visa or residency sponsorship

Must be eligible to work in the United States without the need for work visa or residency sponsorship

Additional Qualifications

  • Superior interpersonal skills, with the ability to effectively facilitate meetings, resolve conflict, build consensus, establish rapport and collaborate effectively across departments, internally and externally, and at all levels within an organization
  • Strong relationship management with ability to gain leadership credibility across the organization
  • Demonstrated ability to drive forward company initiatives at senior management levels
  • High detail orientation with the ability to manage multiple projects with competing deadlines and without compromising quality
  • Ability to understand business needs, translate these to others on team

Preferred Qualifications

  • Experience in the health insurance or Pharmacy Benefits Management (PBM) industry
  • Leadership/people management experience
  • MBA or MBC
  • Brand development and positioning experience

Every employee must understand, comply with and attest to the security responsibilities and security controls unique to their job, and comply with all applicable legal, regulatory, and contractual requirements and internal policies and procedures

Every employee must be able to perform the essential functions of the job and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions, absent undue hardship. In addition, Prime retains the right to change or assign other duties to this job.

Potential pay for this position ranges from $108,000.00 - $184,000.00 based on experience and skills.

To review our Benefits, Incentives and Additional Compensation, visit our Benefits Page and click on the "Benefits at a glance" button for more detail (https://www.primetherapeutics.com/benefits).

Prime Therapeutics LLC is proud to be an equal opportunity and affirmative action employer. We encourage diverse candidates to apply, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex (including pregnancy), national origin, disability, age, veteran status, or any other legally protected class under federal, state, or local law.

We welcome people of different backgrounds, experiences, abilities, and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law.

Prime Therapeutics LLC is a Tobacco-Free Workplace employer.

Positions will be posted for a minimum of five consecutive workdays.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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