About HealthCentral
HealthCentral is a leading health experience company connecting patients, caregivers, healthcare professionals, and life sciences brands through trusted content, high-value audiences, data-driven insights, and innovative, personalized engagement solutions.
Our core consumer properties, including HealthCentral, Patient Power, and TheBody, reach millions of patients and caregivers across the U.S., while Oncology News Central, MedCentral, and TheBodyPro engage healthcare professionals across key therapeutic areas spanning chronic and rare diseases, as well as cancer. Together, our properties create trusted health destinations where patients, caregivers, and healthcare professionals find answers, expertise, community, support, and validation.
The Opportunity
HealthCentral is seeking a Vice President of DTC & HCP Sales to drive revenue growth across our consumer and healthcare professional portfolios.
This is a senior, hands-on sales role for an experienced healthcare media executive with deep relationships across pharmaceutical manufacturers and their agency partners. The VP will own a meaningful revenue target and be responsible for developing, expanding, and closing both DTC and HCP pharmaceutical business across HealthCentral’s established digital products and evolving capabilities.
The ideal candidate understands how pharmaceutical DTC and HCP media is planned, purchased, measured, and renewed; has strong relationships with brands and agencies; and knows how to translate client objectives into integrated programs that engage patients, caregivers, and healthcare professionals throughout the healthcare journey.
HealthCentral has transformed from a pure-play endemic publisher into a personalized health experience and technology company. As a result, our sales team is uniquely positioned to bring clients both proven, established media solutions and an expanding portfolio of social, influencer, data, and technology products. The right salesperson will inherit a strong portfolio of proven products and established client relationships they can scale quickly, while also having new, differentiated capabilities to open doors, expand accounts, and win net-new business.
Key Responsibilities
Revenue Ownership & New Business
- Own and deliver against an annual revenue quota across DTC and HCP business.
- Personally develop, manage, and close a substantial pipeline of pharmaceutical and healthcare advertising opportunities.
- Expand HealthCentral’s relationships across existing pharmaceutical accounts while opening new brands, therapeutic areas, and accounts.
- Scale relationships across media agencies, HCP agencies, investment teams, planning teams, and other key pharmaceutical marketing decision-makers.
- Build direct relationships with pharmaceutical manufacturers, including brand leaders, commercial teams, launch brands, and emerging biotech organizations.
- Identify opportunities earlier in the brand planning cycle and increase HealthCentral’s participation in annual planning, RFPs, and strategic client discussions.
- Identify opportunities to connect DTC and HCP strategies and expand client relationships across HealthCentral’s broader portfolio.
- Drive larger and more integrated commitments rather than relying solely on individual campaigns and RFP opportunities.
Client & Agency Leadership
- Develop senior-level relationships with key pharmaceutical manufacturers and their DTC and HCP agency partners.
- Understand each client’s brand strategy, strategic objectives, patient journey, HCP engagement strategy, target audiences, competitive environment, and commercial objectives.
- Position HealthCentral’s capabilities around broader client and brand needs rather than individual media products.
- Maintain strong visibility within the pharmaceutical advertising marketplace and build HealthCentral’s reputation as a strategic partner across both consumer and professional audiences.
- Partner with Account Management to strengthen client relationships, identify organic growth opportunities, and maximize renewal and expansion potential.
Solution Selling
- Sell across HealthCentral’s established DTC and HCP capabilities, including endemic and contextual media, custom content, video, audience targeting, patient and professional education, high-impact sponsorships, data-driven audience solutions, and performance-oriented programs.
- Translate client objectives into compelling, integrated solutions across HealthCentral’s consumer and professional portfolio.
- Identify opportunities to develop programs that engage both patients and healthcare professionals around a brand, condition, or therapeutic area.
- Work closely with Strategy, Marketing, Product, Data, Editorial, and Account Management teams to develop differentiated proposals.
- Effectively articulate the value of trusted health environments, high-intent patient and HCP audiences, first-party data, condition-specific engagement, and HealthCentral’s broader portfolio of capabilities.
- Help evolve client conversations beyond traditional impressions and CPMs toward audience quality, intent, engagement, and measurable business value.
Pipeline & Commercial Discipline
- Maintain a disciplined, accurate pipeline and forecast.
- Work efficiently in Monday.com and Salesforce.
- Employ account mapping best practices to build account-level growth plans for priority pharmaceutical manufacturers, agencies, brands, and therapeutic categories.
- Maintain clear visibility into whitespace across both DTC and HCP budgets, upcoming planning cycles, RFP opportunities, renewals, and competitive threats.
- Consistently manage opportunities through CRM and established sales processes.
- Provide leadership with clear visibility into pipeline health, forecast risk, client feedback, and marketplace trends.
Commercial Leadership
- Serve as a senior commercial leader within the HealthCentral sales organization.
- Coach and support other sellers while maintaining significant personal revenue responsibility.
- Raise the quality of client conversations, proposals, account planning, and sales execution across the commercial team.
- Encourage integrated account planning across DTC and HCP opportunities to maximize HealthCentral’s relationships with key pharmaceutical clients.
- Bring marketplace intelligence back into the organization to inform product development, packaging, pricing, and positioning.
- Partner closely with senior leadership as HealthCentral continues to modernize and expand its commercial capabilities.
- 10+ years of digital media, healthcare advertising, pharmaceutical marketing, or related sales experience.
- Significant experience selling DTC and/or HCP solutions to pharmaceutical manufacturers and healthcare agencies, with experience across both audiences strongly preferred.
- Demonstrated history of meeting or exceeding multimillion-dollar revenue quotas.
- Established relationships across major pharmaceutical companies and healthcare media agencies.
- Strong understanding of pharmaceutical DTC and HCP media planning, buying, measurement, and procurement processes.
- Experience selling endemic health media, digital advertising, custom content, audience targeting, data-driven solutions, sponsorships, and/or performance media.
- Proven ability to grow existing accounts while generating meaningful new business.
- Strong understanding of pharmaceutical brand planning cycles and the ability to navigate complex agency and manufacturer organizations.
- Ability to identify and develop opportunities across both patient/consumer and healthcare professional audiences.
- Strong forecasting, pipeline management, negotiation, and closing skills.
- Ability to operate effectively in a fast-moving, entrepreneurial environment undergoing significant transformation.
- Experience coaching or mentoring sellers while carrying an individual revenue target is strongly preferred.
Who Will Thrive in This Role
You are commercially driven, highly credible with clients, and comfortable owning a significant revenue target. You understand the pharmaceutical advertising ecosystem and have the relationships and business development skills to create opportunities rather than simply responding to inbound RFPs.
You understand how pharmaceutical brands engage both patients and healthcare professionals and can identify opportunities across the full brand ecosystem. You are equally comfortable discussing commercial strategy with senior clients, developing an account growth plan, navigating complex DTC and HCP agency structures, and personally negotiating and closing multimillion-dollar deals.
Most importantly, you are a builder and a seller. You want to help modernize an established health media business, expand strategic pharmaceutical relationships, and deliver revenue today.
