Content Producer & Marketing Operations Specialist (Remote | LATAM Only)
Summary:
We're looking for an experienced Content Producer and Marketing Operations Specialist to become the creative and operational right hand to a successful Greater Boston Realtor, influencer, and creator.
This is approximately a 70% content creation and editing, 30% executive and administrative support role.
You'll be joining an established ecosystem with an engaged audience, a distinct brand voice, an extensive content library, proven templates, brand assets, and working systems. You won't be starting from scratch. Your job is to learn the brand quickly and turn a constant flow of ideas, footage, voice notes, local news, events, listings, and property tours into polished, high-performing content.
This is not a traditional Virtual Assistant or basic social media role. We need someone who can understand an idea, see what it could become, execute it well, and move confidently to the next priority without step-by-step direction.
What You'll Own:
- Build and execute a content strategy that keeps the brand relevant, discoverable, and growing.
- Create a strategic content roadmap across Instagram, YouTube, Google, and the website.
- Turn every strong piece of content into multiple opportunities across platforms.
- Ensure every Reel, video, blog, and post is published correctly and optimized.
- Transform raw footage, drone content, photos, events, and voice memos into compelling stories.
- Research competitors, trends, Boston real estate, relocation topics, and audience interests to identify new opportunities.
- Build systems and automations that make the entire content operation more scalable.
- Tell the founder what needs to be recorded next instead of waiting for content to arrive.
Core Responsibilities:
Content Strategy & Creative Direction
- Turn rough ideas, voice notes, footage, articles, events, and conversations into finished Reels, Stories, carousels, YouTube videos, blog content, emails, and graphics.
- Write and refine hooks, captions, titles, calls to action, and scripts in the founder's established voice.
- Edit polished short- and long-form video using CapCut.
- Create professional visual assets in Canva using existing branding and templates.
- Adapt Coffee & Contracts resources so they feel authentic to the brand rather than generic.
- Repurpose strong content intelligently across Instagram, YouTube, email, Google, and the website instead of simply cross-posting.
- Review the existing library of drone footage, videos, photos, and shared folders to uncover unused content opportunities.
- Help plan what the founder should record, including shot lists and content ideas for events, listings, neighborhoods, and property tours.
- Optimize titles, descriptions, blogs, and supporting content for organic search and long-term discovery.
- Carefully check published content to ensure captions, formatting, thumbnails, tags, links, and other details appear correctly.
- Monitor performance and help identify what should be repeated, improved, or discontinued.
AI, SEO, and Systems
- The brand already has established strategic resources, including SEO research, competitor analysis, content calendars, and AI-supported workflows. You will execute against and improve these systems rather than build the entire strategy from scratch.
- You should be comfortable using Claude and ChatGPT to accelerate research, writing, organization, content repurposing, and workflow management while preserving the founder's authentic voice.
- You don't need to be an advanced AI engineer. You do need to understand how AI and automation can make repetitive work faster, more organized, and more scalable.
Executive and Administrative Support
- Turn voice notes and conversations into clear tasks and next steps.
- Maintain Trello and keep projects, deadlines, and deliverables moving.
- Follow up with collaborators, vendors, partners, and other stakeholders.
- Maintain organization in Lofty CRM and help ensure leads are captured, routed, and followed up with.
- Support existing tools and marketing systems, including ManyChat, Flodesk, Stan Store, and Google Business Profile.
- Keep files, footage, and brand assets organized and easy to find.
- Notice loose ends, anticipate next steps, and make sure important work doesn't fall through the cracks.
- Help document and improve repeatable content and operational workflows.
Qualifications & Skills:
Required
- Have strong content strategy and digital marketing experience.
- Have excellent written and spoken English.
- Are an advanced Claude AI user.
- Have a strong understanding of SEO and organic content marketing.
- Understand Instagram and YouTube deeply.
- Are highly skilled in CapCut and Canva.
- Understand automation and have a systems-driven mindset.
- Can analyze competitors and turn research into actionable creative ideas.
- Have strong project management and organizational skills.
- Can learn an established brand voice quickly.
- Are proactive enough to tell the founder what she should record next.
- Have a genuine interest and passion for real estate.
- Take pride in the details and quality of everything you publish.
Nice to Have
- Experience with HeyGen and ElevenLabs for AI powered video, avatars, voice, and content production.
- Real estate, relocation, or local media experience.
- Lofty CRM experience.
- YouTube SEO experience.
- Google Business Profile management.
- Blog and long-form content experience.
- Workflow automation experience.
- Experience supporting an influencer, creator, or executive personal brand.
- Sales or lead conversion experience.
Work Setup:
- Full-Time
- Remote (LATAM only)
- Monday–Friday | 9:00 AM – 6:00 PM EST
Required Remote Setup
- Reliable high-speed internet connection.
- Personal work laptop or desktop computer.
- Quality headset for calls and communication.
- Dedicated workspace free from distractions and background noise.
Compensation & Benefits
- Competitive compensation based on experience (paid in USD)
- Long-term remote opportunity
- Opportunity for growth and increased responsibility as the business expands
- Collaborative and creative work environment
About Purple:
At Purple, we connect exceptional LATAM talent with U.S. companies through strategic outsourcing solutions that deliver results with integrity and excellence. Our mission is to help businesses scale without compromising on quality, while creating meaningful opportunities across borders.
Explore our culture and team:
gowithpurple.com
LinkedIn
Instagram
Facebook
TikTok
Ready to support impactful legal work from anywhere? Apply now.
