Global Brand Manager

About Shore360:

Shore360 is a 100% Australian-owned BP firm based in the Philippines, providing customized staffing and administrative support for international companies, handling recruitment, HR, IT, and office facilities so clients can focus on core business, offering transparent pricing, dedicated teams, and flexible setups.

About the Role

We are seeking two experienced Global Brand Managers to lead the strategic development and growth of our portfolio of Australian-owned brands across domestic and international markets.

Working closely with teams across Australia, Europe, Philippines, and other export markets, you will be responsible for developing and executing brand strategies that strengthen market position, refresh brand identity, drive commercial growth and ensure consistency across all customer touchpoints.

This is a hands-on role suited to someone who enjoys balancing strategic thinking with execution and has experience managing multiple brands within a fast-paced FMCG or healthcare environment.

Key Responsibilities

Brand Strategy & Growth

• Develop and execute brand strategies aligned with business objectives.

• Manage multiple brands across Australian and international markets.

• Identify opportunities for brand growth, innovation, and market expansion.

• Monitor market trends, customer insights, and competitor activity.

Brand Refresh & Development

• Lead complete brand refresh and repositioning projects from strategy through to execution.

• Develop brand architecture, positioning, and messaging frameworks.

• Lead visual identity redevelopment, packaging design, and brand guideline creation.

• Ensure consistent brand execution across all customer touchpoints.

Marketing & Campaign Management

• Develop integrated marketing campaigns across digital and traditional channels.

• Support new product launches and commercial initiatives.

• Collaborate with Creative, Digital, Sales, Operational, R&D, and Commercial teams.

• Manage agencies, designers and external suppliers where required.

Global Brand Governance

• Ensure brand consistency across all global markets.

• Develop and maintain global brand guidelines.

• Support localisation while protecting overall brand integrity.

• Partner with international distributors and regional stakeholders.

Commercial Collaboration

• Work closely with Sales, Customer Experience and Commercial Operations teams.

• Support distributor marketing initiatives.

• Assist with portfolio planning and product lifecycle management.

• Measure campaign effectiveness and identify opportunities for continual improvement.

Essential Experience

• 5+ years' experience in Brand Management.

• Demonstrated experience within FMCG or Healthcare industries.

• Experience managing multiple brands simultaneously.

• Proven success leading end-to-end brand refresh and repositioning projects.

• Experience developing brand strategy and executing marketing plans.

• Strong project management and stakeholder engagement skills.

• Excellent written and verbal English communication.

• Experience collaborating with cross-functional teams.

Highly Desirable

• Experience working with global brands, international teams, or multinational organisations.

• Experience marketing products across multiple countries or regions.

• Experience developing global brand guidelines.

• Experience managing external agencies and creative partners.

• Product launch and innovation experience.

• Experience with CRM and marketing platforms (e.g. HubSpot).

• B2B and B2C marketing experience.

We're Looking for Someone Who Has Successfully...

• Refreshed brands from the ground up.

• Repositioned brands to improve market performance.

• Developed brand strategy and positioning.

• Created messaging frameworks.

• Led visual identity redevelopment.

• Managed packaging redesign projects.

• Developed global brand guidelines.

• Executed integrated marketing campaigns.

• Delivered successful product launches.

• Worked alongside regulatory, commercial and sales teams.

• Managed multiple stakeholders across different countries and time zones.

Preferred Qualifications

• Bachelor's degree in marketing, Business or a related discipline.

• Additional qualifications in Brand Management or Marketing are advantageous.

Brands

The successful candidates will work across a diverse portfolio of Australian brands including:

• Precise

• Enprocal

• Venezia

• Tristram's

• Tablet Ease

• Trisco Foods (Corporate)

Work Schedule and Setup:

• WFH

• Dayshift, Monday - Friday 6:00 am - 3:00 pm

• Equipment provided

ShoreXtra Perks

• Attendance Bonus –Get a chance to win ₱5,000 every pay run through a perfect attendance incentive draw.

• Fixed Weekends Off – Enjoy a guaranteed work-life balance with Saturdays and Sundays off

• Join our Social Passion Clubs to connect with like-minded peers and bring your whole self to work every day

• Photography Club, Dance Club, Fitness Club, Book Club, Music Club

• Engaging Monthly Events – Experience a vibrant culture with regular team activities and celebrations with amazing prizes and rewards

• Silver Referral Incentives – Get rewarded for bringing top talent to the team via our referral program.

• Statutory Benefits: Maternity, Paternity, and Solo Parent Leaves, Magna Carta for Women, OT, and Premium Pays