Sales Representative – Home Health Care
Position Type: Full-Time | Remote
Working Hours: U.S Business Hours
About the Role
At Pavago, we are hiring for one of our clients seeking a motivated and results-driven Sales Representative to grow their home health care business. This role will focus on converting inbound leads, building referral partnerships, and developing a consistent sales pipeline.
The ideal candidate is a confident communicator who understands the importance of proactive follow-up, relationship building, and maintaining a structured sales process. You will work closely with prospective clients, families, healthcare professionals, and community referral partners to generate new business and support client growth.
Responsibilities:
Lead Management & Sales
- Respond promptly to inbound leads and prospective client inquiries.
- Conduct phone, email, and text follow-ups with prospects and families.
- Manage leads through the sales funnel from initial inquiry through consultation, assessment, and admission.
- Maintain consistent follow-up with active, inactive, and older leads.
- Schedule consultations, assessments, and intake appointments.
- Track sales activities, pipeline stages, and follow-ups in the CRM.
Referral & Community Development
- Build and maintain relationships with hospitals, discharge planners, physicians, social workers, senior living communities, rehabilitation facilities, and other referral sources.
- Conduct outbound outreach through calls, emails, in-person visits, presentations, and networking events.
- Identify new referral opportunities and develop relationships into consistent referral sources.
- Represent the company at community events, health fairs, and industry networking events.
Sales Funnel & Business Development
- Build and manage a structured sales funnel with clear stages and follow-up processes.
- Monitor lead volume, conversion rates, referral activity, and revenue performance.
- Identify gaps in the sales process and recommend improvements.
- Develop strategies to re-engage prospects who are not immediately ready to move forward.
- Meet or exceed monthly and quarterly sales and admission goals.
- Identify opportunities to increase client volume and revenue.
Client & Internal Coordination
- Educate prospective clients and referral partners about available home health care services.
- Clearly communicate the company's value proposition and services.
- Coordinate with clinical and operations teams to ensure a smooth transition from sales to intake and service delivery.
- Maintain strong relationships with clients and families after admission to support retention and referrals.
What Makes You a Perfect Fit
- You are a confident, relationship-driven salesperson who enjoys building trust with clients and referral partners.
- You are persistent with follow-up and don't allow qualified opportunities to fall through the cracks.
- You are comfortable making frequent phone calls and conducting in-person meetings.
- You are highly organized and able to manage multiple prospects and relationships simultaneously.
- You are motivated by measurable sales goals and take ownership of your results.
- You are proactive, independent, and comfortable developing new business opportunities.
Required Experience & Skills
- 2+ years of experience in sales, business development, healthcare sales, home care, home health, senior care, or a related field.
- Proven experience managing and converting inbound leads.
- Strong sales, follow-up, and relationship-building skills.
- Excellent verbal and written communication skills.
- Experience using a CRM or sales pipeline management system.
- Strong organizational and time-management abilities.
- Comfortable working independently and managing multiple opportunities.
- Professional and personable communication style.
- Valid driver's license and reliable transportation for community outreach and referral visits.
Ideal Experience & Skills
- Experience selling home health care, personal care, private-duty care, hospice, assisted living, or senior care services.
- Existing relationships with healthcare or senior care referral sources.
- Experience developing referral networks.
- Experience creating and managing sales funnels.
- Familiarity with healthcare referral and discharge processes.
- Knowledge of the local senior care and healthcare market.
Typical Day
- Responding to and following up with inbound leads.
- Updating the CRM and managing pipeline activity.
- Contacting prospective clients and families.
- Conducting outreach to healthcare and community referral partners.
- Scheduling consultations and assessments.
- Visiting referral sources and attending networking or community events.
- Reviewing pipeline performance and identifying opportunities for improvement.
- Coordinating with the clinical and operations teams on prospective and newly admitted clients.
KPIs
- Lead response time.
- Number of leads contacted and follow-up attempts.
- Consultations and assessments scheduled.
- Lead-to-client conversion rate.
- Number of new client admissions.
- Revenue generated.
- Number of active referral partners.
- New referral sources developed.
- Referral-to-admission conversion rate.
- Sales pipeline value and monthly/quarterly sales growth.
Interview Process
- Initial Recruiter Screening
- Client Interview
- Offer Stage
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