Logo for HillBridge Consulting

Digital Growth Specialist

Role overview

Qualifications

  • At least 1 year of hands-on experience managing social media accounts (Instagram, LinkedIn) and email marketing platforms (e.g., Mailchimp, ActiveCampaign, Klaviyo, or similar)
  • Prior experience or strong interest in the medical, wellness, or healthcare sector
  • Willingness to mentor, train, and manage an entry-level intern
  • Strong copywriting and basic visual design skills (proficiency in tools like Canva or Adobe Creative Suite)

Responsibilities

  • Own the lead funnel end-to-end: attract → capture → nurture → hand off qualified leads to [sales/partnerships/intake]
  • Build and manage lead capture mechanisms across all channels — Instagram, LinkedIn, and email
  • Define what a 'qualified lead' looks like for this business and track the pipeline against that standard
  • Develop and publish content on Instagram and LinkedIn designed specifically to move people toward a lead action

Key facts

Other skills

  • Communication
  • Organizational Skills
  • Mentorship

About the company

HillBridge Consulting logo

HillBridge Consulting

Company details

Your match analysis

See how your profile stacks up against this role.

We compared the job requirements to your profile to show where you're strong and where you fall short.

Job description

This is a remote position.

  1. Own the lead funnel end-to-end: attract → capture → nurture → hand off qualified leads to [sales/partnerships/intake].

  2. Build and manage lead capture mechanisms across all channels — Instagram, LinkedIn, and email (landing pages, forms, DM funnels, newsletter sign-ups, gated content).

  3. Define what a "qualified lead" looks like for this business, in collaboration with leadership, and track the pipeline against that standard.

  4. Develop and publish content on Instagram (consumer/patient-facing, educational) and LinkedIn (professional/thought-leadership), designed specifically to move people toward a lead action — not just engagement for its own sake.

  5. Engage with followers, DMs, and comments to convert interest into leads, not just to maintain presence.

  6. Build and deploy newsletters and targeted campaigns designed to nurture leads through the funnel.

  7. Manage subscriber segmentation so messaging matches lead stage (cold, warm, ready-to-convert), and maintain healthcare communication compliance.

  8. Set up automated workflows that qualify and warm leads with minimal manual effort.

  9. Supervise and mentor the digital growth intern: assign tasks tied to lead-gen outcomes, give feedback, and set weekly priorities.

  10. Ensure the intern's learning goals build toward funnel/lead-gen skills, not just content production.

  11. Collaborate with management on campaign calendars and strategic direction, anchored to lead targets.

  12. Report to leadership on lead volume, lead quality, and pipeline health — not vanity metrics.



Requirements


  1. At least 1 year of hands-on experience managing social media accounts (Instagram, LinkedIn) and email marketing platforms (e.g., Mailchimp, ActiveCampaign, Klaviyo, or similar).

  2. Prior experience or strong interest in the medical, wellness, or healthcare sector. Ability to communicate medical/health concepts in an accessible, accurate, and engaging manner.

  3. Willingness to mentor, train, and manage an entry-level intern.

  4. Strong copywriting and basic visual design skills (proficiency in tools like Canva or Adobe Creative Suite).

  5. Exceptional written and verbal communication skills.

  6. Highly organized, proactive, and capable of working closely with senior leadership.



Benefits

  • Salary



Salary: 150,000

Apply once. Then go straight to the hiring manager.

After you apply, unlock the direct contact details of the people who actually make the call. A quick follow-up makes you 5x more likely to land an interview.

MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
Unlocked after you apply
·

Growth Marketing Specialist Related jobs

Premium

Reach out to the hiring manager directly.

Gain access to the contact details of the hiring managers who actually decide, and reach out to network with them directly. That, plus more when you upgrade:

  • Full match report with fit score and gaps
  • Career diagnostics on how recruiters read you
  • Curated company matches and warm intros
  • 48h early access to new roles

Cancel anytime.