Social Media Manager

This is a remote position.

• Develop a comprehensive social media strategy for Gimme Swag across Instagram, TikTok, YouTube, Twitter/X, Tumblr, Discord, Facebook and Pinerest.
  
• Create and maintain a rolling content calendar (target: 2–3 posts per week per platform).
  
• Establish baseline KPIs and reporting structures to track growth and engagement.
  
• Manage the Pinterest strategy for New Dawn.
  

• Conduct proactive social media research to identify emerging trends, viral moments, and competitor activity.
  
• Provide actionable strategic insights beyond basic summaries; analyze why certain content performs well and how we can leverage these trends for our brands.
  

• Curate and edit raw assets provided by the team or interns into platform-specific formats (Reels, TikToks, Shorts).
  
• Proficiently use editing tools such as CapCut, Adobe Premiere/Rush, or AI-assisted editing tools.
  
• Ensure all content aligns with brand voice: playful, youthful, and authentic for Gimme Swag; sophisticated and compliant for New Dawn.
  
• Manage the Pinterest execution for New Dawn.
  

• Manage daily posting schedules across all priority platforms.
  
• Engage with the community, respond to comments/DMs, and foster relationships within the gaming/collector niche.
  
• Monitor analytics weekly to identify trending topics and adjust strategy accordingly.
  

• Guide and provide feedback to two high-school-aged interns (one in TX, one in NY) regarding content ideas and raw asset capture.
  
• Maintain flexible, informal communication channels to ensure steady workflow.
  

Requirements

• Experience: 3+ years in social media management, preferably with brands in the creator economy, gaming, or lifestyle sectors.
  
• Platform Expertise: Deep understanding of algorithms and best practices for Instagram, TikTok, YouTube, and Discord. Experience with Pinterest is a plus.
  
• Technical Skills:
  • Proficiency in video/photo editing (CapCut, Adobe Suite, Canva, or similar).
    
  • Comfortable using AI tools for content ideation or workflow efficiency.
    
  • Ability to pull and interpret social media analytics data.
    
  • Strong research skills with the ability to synthesize social listening data into strategic recommendations.
    

• Self-starter who can operate independently with weekly check-ins.
  
• Strong written English skills (native or near-native fluency required).
  
• Adaptable tone: Can switch between Gen-Z/Gamer vernacular and professional/lifestyle tone.