Half-day Head of Digital Marketing, SEO & Growth

This is a remote position.

Establishing foundational systems, digital strategy, and team leadership, this half-day fractional position drives comprehensive oversight across multi-channel digital marketing operations. Acting as a strategic lead and hands-on evaluator, the role ensures execution standards, campaign quality, and performance across client digital assets to maximise organic search visibility, lead generation, and conversion rates.

Collaborating across a portfolio of property management and service clients, the role evaluates market performance, refines lead generation frameworks, and approves marketing deliverables prior to release. The position balances overall strategic ownership with hands-on technical execution, ensuring digital channels operate with complete accuracy and alignment with growth targets. This is a remote half day position. 

Key Responsibilities

• Develop, implement, and oversee multi-channel digital marketing strategies across search, paid advertising, local search visibility, and social platforms.
  

• Audit, edit, and approve all digital content, technical structures, and campaign builds produced by the execution team prior to publication.
  

• Conduct detailed SEO audits and competitive analyses, including technical, on-page, off-page, local, and search-intent evaluation.
  

• Direct Google Business Profile management, Google Ads PPC campaigns, and Meta advertising platforms for optimal performance and conversion tracking.
  

• Supervise, coach, and guide team members to maintain strict quality standards, providing direct feedback and coaching when work requires refinement.
  

• Lead client strategy, service, and reporting meetings to present performance insights, search rankings, and conversion analytics.
  

• Manage and optimise website structures, schema markup, and content creation across WordPress, Duda, blogs, and social platforms.
  

Requirements

Essential Requirements

• Senior-level experience across end-to-end digital marketing operations, search strategy, and paid media management.
  

• Hands-on experience executing technical, on-page, local, and off-page SEO strategies.
  

• Proven capability in auditing, supervising, and directing the work of digital and social media execution teams.
  

• Demonstrated experience managing Google Business Profiles, Google Ads PPC campaigns, and Meta advertising platforms.
  

• Experience in client-facing strategy, service meetings, and multi-account project management.
  

• Depth of experience across search-intent analysis, content creation, analytics reporting, and conversion tracking.
  

Desirable Requirements

• Prior agency experience managing client portfolios and organic growth engines.
  

Required Software Skills

• WordPress
  

• Duda
  

• Schema markup implementation tools
  

• Google Business Profile
  

• Google Ads
  

• Meta Advertising platform
  

Benefits

Work Arrangement:  Remote

Employment Type:  Fractional