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Digital Marketing Strategy - Sales Focus

Role overview

Qualifications

  • Proven experience in strategic marketing with a sales focus, particularly in the U.S. market.
  • Deep understanding of email marketing strategies, including A/B testing, segmentation, and drip campaigns.
  • Strong copywriting skills for sales-focused messaging and content.
  • Fluent in English (C1/C2 level) – professional grammar and tone are a must.

Responsibilities

  • Plan, develop, and execute sales-focused marketing campaigns, including email drips, reminders, and lead nurturing strategies.
  • Create persuasive and conversion-driven content across channels (email, landing pages, ads, etc.).
  • Collaborate closely with the sales team to align messaging and enhance funnel performance.
  • Analyze performance metrics and optimize campaigns based on data insights.

About the company

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MyVA Support

Staffing & Recruiting

We are just exactly what you need, Virtual assistant services that can fulfill any type of position within your company while saving you time and money.

Company details

Company typeStartup
IndustryStaffing & Recruiting
Company size11 - 50

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Job description

This is a remote position.

We’re looking for a strategic marketer with a strong sales-driven mindset to lead and execute digital marketing initiatives focused on revenue growth. This role blends high-level strategy with hands-on execution in email marketing, sales funnel creation, and content campaigns tailored to convert.

Key Responsibilities:
  • Plan, develop, and execute sales-focused marketing campaigns, including email drips, reminders, and lead nurturing strategies.
  • Create persuasive and conversion-driven content across channels (email, landing pages, ads, etc.).
  • Collaborate closely with the sales team to align messaging and enhance funnel performance.
  • Analyze performance metrics and optimize campaigns based on data insights.
  • Leverage tools like HubSpot, Mailchimp, ActiveCampaign, and other CRM/automation platforms.


Requirements

  • Proven experience in strategic marketing with a sales focus, particularly in the U.S. market.
  • Deep understanding of email marketing strategies, including A/B testing, segmentation, and drip campaigns.
  • Strong copywriting skills for sales-focused messaging and content.
  • Fluent in English (C1/C2 level) β€“ professional grammar and tone are a must.
  • Experience working with KPIs like CTR, open rate, conversion rate, ROI.
Nice to Have:
  • Spanish language proficiency.
  • Familiarity with SEO for sales copy, content automation, and audience segmentation.



Benefits

  • 100% work from home
  • Weekends off
  • Structured work schedule
  • Payment based on Experience and Expectations



Salary: Based on Experience and Expectations

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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