Digital Marketing Specialist – Meta Ads & Content

Remote Employee BPO has an outstanding opportunity for you!

Role: Digital Marketing Specialist – Meta Ads & Content

Compensation: Competitive Basic Salary

Benefits: HMO plus 2 Free Dependents, P1,500 Rice Allowance, Night Differential (If applicable), Government Mandated Benefits

Work Schedule: 5-day work week, 9:00pm - 6:00am Philippine time

Work Setup: Work-from-Home

Summary:

We are looking for a mid-level Digital Marketing Specialist with 2–3 years of experience managing Meta advertising campaigns and creating digital marketing content. The ideal candidate has hands-on experience with Facebook and Instagram Ads, audience targeting, campaign optimization, lead generation, and basic content creation.
The candidate should be comfortable managing campaigns independently, monitoring performance, and making data-driven recommendations to improve lead quality and overall campaign results.


Responsibilities:

• Create, launch, and manage Facebook and Instagram advertising campaigns.
• Monitor campaign performance and optimize budgets, targeting, creatives, and ad placements.
• Conduct audience research and develop targeted campaigns based on customer profiles.
• Develop and test ad creatives, copy, and messaging to improve engagement and conversions.
• Perform A/B testing on audiences, creatives, copy, and campaign strategies.
• Create and coordinate social media content aligned with campaign objectives and brand guidelines.
• Track key performance metrics such as CTR, CPC, CPL, conversion rates, and ROAS.
• Analyze campaign data and prepare regular performance reports.
• Identify opportunities to improve lead quality, conversion rates, and campaign efficiency.
• Coordinate with the sales or appointment-setting team to ensure a smooth lead handoff.
• Stay updated on Meta advertising trends, platform changes, and best practices.

Qualifications:

• 2–3 years of hands-on experience in digital marketing, preferably with a strong focus on Meta Ads.
• Proficiency in Meta Ads Manager and Facebook/Instagram advertising.
• Experience with audience targeting, retargeting, campaign optimization, and lead generation.
• Experience creating or coordinating social media content and ad creatives.
• Ability to analyze campaign performance and make data-driven decisions.
• Good understanding of digital marketing KPIs and advertising metrics.
• Strong written and verbal English communication skills.
• Ability to manage multiple campaigns and priorities with minimal supervision.

Required Skills:

• Experience with CRM platforms such as HubSpot, Salesforce, or GoHighLevel.
• Basic Experience with Canva or other content creation tools.
• Basic knowledge of Google Ads.
• Experience working with lead-generation or appointment-setting campaigns.