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Product Manager

Wiland

Role overview

Qualifications

  • Experience in product management
  • Understanding of market and client needs
  • Ability to translate requirements into deliverables
  • Strong collaboration skills with cross-functional teams

Responsibilities

  • Own the product lifecycle from vision to launch
  • Drive product roadmaps and monitor KPIs
  • Collaborate with Marketing, Sales, and Client Success
  • Build product business plans to drive revenue

About the company

Wiland logo

Wiland

AdTech & Programmatic Advertising

Wiland is the marketing data company that leading brands and organizations trust to help them achieve their most important business objectives. Wiland’s audience and data products are fueled by the largest set of consumer spending signals ever assembled and the most advanced AI-enabled predictive modeling platform. The company serves as an industry innovator of targeted marketing solutions that have their foundation in consumer data ethics and privacy protection. Wiland also has the largest donor database in America. By helping marketers and fundraisers analyze, enrich, scale, and activate their first-party data, Wiland enables them to run high-performing multichannel campaigns that produce maximum ROI. Since 2005, Wiland has assembled the brightest minds, the best modeling platforms, and the most comprehensive, detailed consumer spending data to create profitable connections between brands and their ideal customers. In addition to its reputation as a data-driven marketing leader, Wiland is also a company recognized for its culture of honesty, integrity, and transparency. Clients, vendors, partners, and consumers are treated with the utmost respect and kindness as valued stakeholders in the company’s success. Wiland has also received numerous top workplace designations and awards for excellence. Follow Wiland here on LinkedIn to learn how you can achieve your goals for revenue growth and profitability.

Company details

Company typeSME
IndustryAdTech & Programmatic Advertising
Company size201 - 500

Links

Website LinkedIn See all jobs

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Job description

The Product Manager serves as the Directly Responsible Individual (DRI) for a defined product or component, owning its lifecycle from strategic vision through execution and launch. This is a critical cross-functional role focused on maximizing product value: defining market and client needs, translating requirements into actionable deliverables for engineering, and ensuring legal and operational readiness. The individual will drive product roadmaps, monitor key performance indicators (KPIs) and financial metrics, and acts as the central hub connecting client feedback to high-quality, revenue-driving technical solutions.

The assigned product domain includes a collection of internal systems instrumental in delivering product to our clients.  It has a diverse set of internal stakeholders, from production teams to client-facing sales and account managers.

In the course of their day-to-day duties, the Product Manager will collaborate with Marketing, Sales, and Client Success to ensure that products are effectively supported with training, sales support, collateral, positioning, and promotions, and that supported products achieve financial success in Wiland’s markets.


ESSENTIAL FUNCTIONS

  • Directly Responsible Individual (DRI) for single product, sub product, or component.
  • Directs product strategy for their product.
  • Participates with various teams on projects, product issues, pitfalls, etc.
  • Builds product business plans to drive revenue and rationalize investment.
  • Creates product road maps and writes user stories and requirements.
  • Establishes quarterly OKRs for product.
  • Executes product development plan as a hands-on partner with engineering leader.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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