District Manager – Sales (Barrie & area)

Job Description

District Manager Sales - Barrie & area.

Vacancy Status

Yes - This posting is for an existing vacancy within the organization and is open to new applications. (Backfill)

AI Disclosure

As part of the application process, Artificial Intelligence will be used in the hiring process for this role

Remote - This role is categorized as remote. This means the successful candidate may be based anywhere in Ontario and is not expected to report to a GM worksite unless directed by their manager.

District Managers – Sales have territorial responsibility for the administration of the Dealer Sales and Service Agreements (DSSA) between General Motors of Canada Company (GMCC) and its dealer network. They are accountable for all vehicle sales and marketing activities in their district and act as trusted advisors to dealerships, collaborating on the development and implementation of business plans that drive retail sales, market share, revenue, and customer experience improvements.

This position supports and guides regional marketing plans and strategies into the district and assists in identifying opportunities and developing plans to grow retail sales, market share and revenue.

Key Focus Areas:

The successful candidate will focus on and be measured against the following key areas:

• Retail sales vs. Objective

• Market share performance

• Consensus Coverage

• LPO Accessories vs. Objective

• Improve Customer Satisfaction (PDSS) and customer retail experience

Key Responsibilities:

• Sales and Market Share Performance

  • Develop and execute a district business plan to achieve retail sales and market share objectives, ensuring strong coverage of estimated and available shipping.

  • Achieve district-level sales and share targets by analyzing sales, inventory, market share, and competitive data to identify opportunities and gaps, and build dealer-specific action plans.

  • Drive improvement at poor-performing market share dealers through focused performance improvement plans (e.g., DPIP / DRER / focus dealers).

  • Drive effective dealer-level forecasting processes, leveraging tools and reports to ensure the right mix and timing of product.
     

• Consensus Coverage

  • Lead and motivate dealers through consensus cycles and ordering calls, ensuring ordering strategies capitalize on vehicle line and ICE / EV opportunities to grow market share.

  • Develop plans and strategies to maximize vehicle order coverage that supports retail sales, balancing production constraints and dealer inventory needs.
     

• Support adjacent revenue performance: Accessory sales, OnStar, GM Protection Plan (GMPP), GM Financial products.

• Customer Satisfaction and Retail Experience

• Develop and execute a district business plan to achieve CSI and retail experience objectives, including support for GMCC CSI initiatives and the Retail Excellence Program.

• Build a customer-focused culture within the dealer network; ensure processes and procedures support customers and build advocacy throughout the ownership lifecycle.

• Champion continuous improvement of the digital customer experience (websites, digital retailing, CRM processes) and implement retail innovation that enhances the retail journey.

• Drive CSI performance and address negative-impact dealerships through structured action plans; manage escalated customer complaints with a “win–win” orientation. Work with dealers on Google Reviews, helping to increase response rate, addressing any negative comments in a timely manner.

• Dealer Network, Marketing and Communications

  • Support utilization of GM initiatives to build and maintain a strong dealer organization (e.g., GM Image Program, OnStar, Certified Pre-Owned, GM Pro Training, REP).

  • Monitor dealer compliance with GMCC advertising standards and support Regional Marketing Advisory Board (RMAB) campaigns and specifications; champion key-city joint advertising initiatives as appropriate.

  • Ensure dealers maximize Business Development, leveraging digital strategies (websites, digital packages, CRM) and GM tools such as Dealer Direct, DealDriver Pro, Inventory Balancing Tool, sales and product training, and recognition programs (President’s Club, SMG, GM Elite).

  • Establish and develop key EV dealer advocates in the district to support GM’s EV strategy and growth.

  • Maintain strong communications, and ensure understanding of programs, processes, and performance expectations.

  • Keep Regional Manager Sales and regional leadership well informed of all major sales-related issues, opportunities, and compliance matters within the district.

• Governance, Compliance and Special Assignments

• Monitor dealership profitability, identify improvement opportunities, and support dealer profitability initiatives as required.

• Track dealer performance on key sales indicators, document progress, and ensure timely follow-up on action plans.

• Complete special assignments as required by the Regional Manager or Regional leadership.

Required Skills and Qualifications:

• Fluent in English

• Unrestricted mobility and ability to relocate as business needs require

• Strong communication, interpersonal and leadership skills, with a demonstrated desire to win and continuously drive results and improvements.

• Superior analytical abilities combined with sound decision-making and judgment skills; ability to effectively prioritize work and manage a heavy workload.

• Self-starter with strong drive for results, ability to lead, adapt to change, and manage stress effectively.

• Strong sales and negotiation skills; proven ability to work independently and within cross-functional and virtual team environments.

• Experience as a District Sales Manager / District Manager Sales or in a closely related field-based sales role, ideally within automotive or a related industry.

• Understanding of GM’s distribution processes, field sales tools, and reports.

• Valid Driver’s License (or provincial equivalent) and requirement to travel frequently (approximately 50% or more).

• Willingness to work extended hours on occasion, including month-end or other peak periods, as required.

Preferred Qualifications:

• Automotive wholesale or retail industry experience.

• In-depth understanding of vehicle marketing, digital advertising, and retail processes, including digital retailing and CRM best practices.

• Experience with GM field tools (Dealer Direct, DealDriver Pro, GM Financial tools, CSI and market share reporting) to drive performance, considered an asset.

Education and Training:

• Successfully obtained an Undergraduate degree, preferably in Business, Marketing, Economics, or a related field; an MBA is considered an asset.

Work Environment and Travel:

• This role is categorized as remote, meaning the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager or if they live near the regional office

• This role requires frequent travel within the assigned district (at least 50% or as determined by your Manager).

Compensation

The salary range for this role is $97,800.00 to $146,600.00. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.

• Healthcare, dental and vision benefits including health care spending account and wellness incentive.

• Life insurance plans to cover you and your family.

• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

• GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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