Role overview

Qualifications

8–12 years of experience in Product Marketing, preferably within enterprise software or infrastructure technology
Proven experience leading a major product or platform launch from strategy through execution
Exceptional storytelling, messaging, and content development skills
Strong sales enablement background within long-cycle B2B sales environments

Responsibilities

Own Quarterhill's Product Narrative
Lead Strategic Product Launches
Enable Sales to Win
Drive Competitive and Market Intelligence

Key facts

Remote from: United States
Full time
Senior (5-10 years)
Product Marketing Manager
English

Hard skills

Product Marketing Product Strategy Sales Enablement Market Positioning Storytelling Strategic Positioning Product Naming Software As A Service (SaaS) Transport Engineering Mobility Assistance

Other skills

Collaboration
Communication
Analytical Thinking

About the company

SWCA Environmental Consultants

Environmental Services

SWCA is a 100% employee-owned environmental firm that offers comprehensive environmental planning, regulatory compliance, and natural and cultural resources management services. Our expanding team of professionals combines scientific expertise with in-depth knowledge of permitting and compliance protocols to achieve technically sound, cost-effective solutions for a full spectrum of environmental projects throughout the U.S. and its territories.

Company details

Company typeLarge

IndustryEnvironmental Services

Company size1001 - 5000

Links

Website LinkedIn See all jobs

Your match analysis

See how your profile stacks up against this role.

We compared the job requirements to your profile to show where you're strong and where you fall short.

Job description

Overview:

At Quarterhill, we are building the technology platform that powers smarter mobility, safer roads, and more connected transportation systems around the world. As our Product Marketing Lead, you will own how Quarterhill communicates the value of its solutions, creating a unified story across our portfolio and ensuring customers, partners, investors, and employees understand the power of the Quarterhill Platform.

This is a highly visible role at the intersection of Product, Engineering, Sales, Marketing, and Executive Leadership. You will shape portfolio strategy, lead major product launches, develop compelling market positioning, and equip our commercial teams with the tools and messaging they need to win.

Responsibilities:

Own Quarterhill's Product Narrative

Define and evolve the architecture of the Quarterhill Platform, ensuring clear alignment between our platform strategy, solution areas, and individual products.
Develop a cohesive portfolio framework across:
- Tolling
- Intelligent Transportation Systems (ITS)
- Multi-modal Mobility Solutions
Establish naming conventions and governance for platforms, solution areas, and future product introductions.
Create clear, differentiated positioning that communicates:
- Who each solution serves
- What business problems it solves
- Why it matters
- How it differs from competitive alternatives

Lead Strategic Product Launches

Own end-to-end go-to-market execution for major platform and product launches, including the Business Operations Solution (BOS) launch.
Develop launch narratives, messaging frameworks, and market-facing campaigns.
Partner with Sales, Product, and Marketing teams to ensure launch readiness.
Build customer reference programs and develop 3–5 flagship launch case studies that demonstrate measurable customer outcomes.

Enable Sales to Win

Develop and maintain best-in-class sales enablement resources, including:
- Battlecards
- Competitive intelligence
- Demo scripts
- ROI tools
- Objection-handling frameworks
- Win/loss analysis libraries
Deliver sales training programs that improve message adoption and commercial effectiveness.
Measure and optimize enablement utilization and impact.

Drive Competitive and Market Intelligence

Monitor and position Quarterhill against major industry competitors, including:
- TransCore
- Kapsch
- Conduent
- Verra Mobility
- Neology
- Cubic
- Siemens
Lead quarterly competitive intelligence reviews and battlecard updates.
Identify market opportunities, customer needs, and emerging trends that strengthen product strategy.

Partner Across the Business

Collaborate closely with Product Management and Engineering to translate product roadmaps into compelling customer narratives.
Bring customer insights and market feedback back into product planning and prioritization.
Partner with the Brand team to ensure alignment between corporate brand strategy and product-level messaging.
Serve as a trusted advisor to executive leadership on portfolio positioning and market strategy.

Qualifications:

Required Qualifications

8–12 years of experience in Product Marketing, preferably within:
- Enterprise software
- Infrastructure technology
- Transportation technology
- Government-focused technology solutions
Proven experience leading a major product or platform launch from strategy through execution.
Exceptional storytelling, messaging, and content development skills.
Ability to translate complex technical capabilities into clear customer value propositions.
Experience partnering effectively with Product Management, Engineering, and Sales organizations.
Strong sales enablement background within long-cycle B2B sales environments.
Experience developing competitive positioning and market intelligence programs.

Preferred Qualifications

Experience leading platform branding, portfolio architecture, or product naming initiatives.
Background supporting software platform or SaaS launches.
Familiarity with transportation technology, mobility, tolling, ITS, or smart infrastructure markets.
MBA or advanced business degree is a plus.

Benefits:

We offer a Total Rewards plan designed with you and your family’s health and wellness in mind that includes:

Paid days off (i.e. vacation, sick days, bereavement leave)
Health and Dental plans
Retirement plans
Employee and Family Assistance Program (EFAP)
Employee referral program

We welcome applicants from all backgrounds, regardless of race, color, religion, sex, veteran status, sexual orientation, gender identity, national origin, age, or disability or any other protected characteristics in accordance with applicable federal, state/provincial, and local laws. We're committed to creating a workplace where everyone feels valued and respected.

We appreciate all responses and will acknowledge only those being considered for an interview.

We respectfully request no calls or unsolicited resumes from Agencies.

Apply once. Then go straight to the hiring manager.

After you apply, unlock the direct contact details of the people who actually make the call. A quick follow-up makes you 5x more likely to land an interview.