Logo for U.S. Green Building Council

Senior Product Marketing Manager (Remote in U.S.)

Role overview

Qualifications

  • 6+ years of product marketing experience
  • Bachelor’s degree; MBA or advanced degree is a plus
  • Current client-side experience in a global products organization with revenues of at least $75M
  • Proven track record of bringing complex products to market

Responsibilities

  • Lead the development of high-impact positioning and go-to-market strategies
  • Develop and maintain sales enablement assets for global sales and partner teams
  • Own the end-to-end creation of core GTM content including webinars and presentations
  • Develop a deep understanding of the product’s target audiences to inform messaging

About the company

U.S. Green Building Council logo

U.S. Green Building Council

Green Building & Sustainable Construction

The U.S. Green Building Council is committed to a sustainable, prosperous future through LEED, the leading program for green buildings and communities worldwide. Our vision is that buildings and communities will regenerate and sustain the health and vitality of all life within a generation. Our mission is to transform the way buildings and communities are designed, built and operated, enabling an environmentally and socially responsible, healthy, and prosperous environment that improves the quality of life. We are a diverse group of builders and environmentalists, corporations and nonprofits, teachers and students, lawmakers and citizens. Today we are represented by thousands of member organizations and more than 200,000 LEED professionals that share the vision of a sustainable built environment for all within the next generation.

Company details

Company typeSME
IndustryGreen Building & Sustainable Construction
Company size201 - 500

Your match analysis

See how your profile stacks up against this role.

We compared the job requirements to your profile to show where you're strong and where you fall short.

Job description

HOW YOU'LL MAKE AN IMPACT


As a Senior Product Marketing Manager, Certifications, you’ll have the opportunity to make a meaningful impact by helping advance the goals of USGBC/GBCI. In this role, you’ll lead end-to-end product marketing by defining positioning and go-to-market strategy, enabling global sales launches with core assets, building buyer personas, and running campaigns to drive revenue growth. 


You’ll report to the VP, Product Marketing and be part of a collaborative, cross-functional team environment where your contributions will help shape impactful outcomes. You’ll work closely with teams like Product Management, Technical Development, and go-to-market with a primary focus on translating USGBC and GBCI’s offerings into clear, differentiated value for a global real estate sector audience pursuing green building standards and certification. 


Key Responsibilities

  • Architect Messaging and Strategy: Lead the development of high-impact positioning and go-to-market strategies, ensuring a cohesive narrative that aligns with USGBC/GBCI’s comprehensive product portfolio 
  • Accelerate Field Success: Develop and maintain sales enablement assets that equip global sales and partner teams including pitch decks, one-pagers, battlecards, objection handling guides, and FAQs
  • Execute Global Product Launches: Own the end-to-end creation of core GTM content including internal product guides, webinars, web narratives, regional-specific assets, and event presentations
  • Establish Buyer Criteria and Personas: Develop a deep understanding of the Product’s target audiences to inform messaging and positioning that resonates across specific buyer types, use cases, and regions 
  • Influence Product Evolution: Synthesize market trends, competitive intelligence, and voice of customer into actionable insights for Product Management, shaping the product’s future to meet emerging customer and industry requirements.
  • Impact Product Revenue: Develop and execute marketing campaigns to drive customer acquisition, growth, retention, and advocacy 


REQUIRED QUALIFICATIONS


Experience 

  • 6+ years of product marketing experience


Education

  • Bachelor’s degree; MBA or advanced degree is a plus


Technology/System(s)

  • CRM & Analytics: Salesforce, Google Analytics, Looker
  • Project Management: Asana, Smartsheet, Jira
  • Content Creation: Figma, Canva, Notion, Microsoft 365


Skills

  • Current client-side experience in a global products organization with a minimum of $75M in annual revenues, preferably in the green building, commercial real estate, sustainability or renewables sectors
  • Proven track record of bringing complex products to market with clear, compelling positioning for an enterprise audience
  • Strong understanding of market analytics, data and modeling to inform product and go-to-market strategy
  • Ability to build consensus and drive alignment across cross-functional teams
  • Strategic thinking skills, with the ability to derive actionable insights from complex data
  • Strong written and verbal communications skills, including effective presentation skills
  • Passion and commitment to the USGBC/GBCI mission 


Language

  • English


ABOUT OUT TOTAL REWARDS PACKAGE


Salary 

Final compensation and benefits will be confirmed at the time of offer and may vary based on factors such as internal equity, relevant experience, qualifications, and employment status. Please note that salary negotiations will not extend beyond the top of the internal salary range.


Benefits

We offer you:

  • Competitive compensation
  • 401(k) with employer matching
  • Professional development reimbursement
  • We offer a healthcare plan through Cigna that includes medical, dental, vision, and prescription drugs. USGBC covers 100% of the premiums and an HRA that will assist you and your dependents in reaching the in-network medical deductible. You will only be responsible for the $300 individual / $600 family up front deductible for medical services before the employer funded HRA will process payments for your in-network claims 
  • Generous paid time off (12 paid holidays, 9 paid personal sick days and based on career level either 2 to 3 weeks PTO), including operations closed for a full week between Christmas and New Year’s
  • 6 weeks paid renewal leave after 7 years of continuous service 



LOGISTICS


Location: This position is remote in the U.S.

 

Work Schedule: Monday through Friday, 9:00 am to 5:30 pm EST, 40 hours per week, including occasional evenings 


Travel %: 10% travel for team retreats and industry events



 

EEO STATEMENT


The U.S. Green Building Council is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, sexual orientation, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.




ABOUT US


U.S. Green Building Council (USGBC) is a mission-driven nonprofit dedicated to accelerating and scaling the transformation of the built environment. Through LEED—the world’s most widely used green building rating system— and initiatives likes Greenbuild, the Center for Green Schools and advocacy, USGBC empowers professionals to drive market transformation that advances human and environmental health, climate resilience, and equity.


Green Business Certification Inc. (GBCI) is the world’s leading sustainability and health certification and credentialing body, independently recognizing excellence in performance. GBCI administers project certifications and professional credentials and certificates including LEEDPERFORMSITES, and TRUE Zero Waste


We are proud to be globally recognized for our leadership in green building, environmental performance, and sustainable development.

 

Our Global Impact

  • Over 120,000 LEED-certified commercial projects worldwide
  • Millions of square feet of certified healthy, efficient, low-carbon space
  • Recognition in 180+ countries for innovation in green building and business practices

 

Why Join Us?

At USGBC and GBCI, you’ll work alongside passionate, mission-aligned professionals who care deeply about people, the planet, and progress. We offer:

  • A purpose-driven, inclusive culture
  • Opportunities to grow your career and take ownership of meaningful work
  • A chance to make a measurable impact on global sustainability efforts
  • We’re seeking team members who thrive in collaborative environments, are committed to excellence, and want to build lasting partnerships that drive change in the built environment.

 

Meet Our Leaders and Learn More about our Mission:



Culture and Values Statement

 

Working together, each of us advances our mission by respecting all voices, trusting and supporting one another, excelling through collaboration and accountability, and continuously improving ourselves and our organization.

Apply once. Then go straight to the hiring manager.

After you apply, unlock the direct contact details of the people who actually make the call. A quick follow-up makes you 5x more likely to land an interview.

MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
Unlocked after you apply
·

Product Marketing Manager Related jobs

Other jobs at U.S. Green Building Council

Premium

Reach out to the hiring manager directly.

Gain access to the contact details of the hiring managers who actually decide, and reach out to network with them directly. That, plus more when you upgrade:

  • Full match report with fit score and gaps
  • Career diagnostics on how recruiters read you
  • Curated company matches and warm intros
  • 48h early access to new roles

Cancel anytime.