Marketing Coordinator

Founded in 1876, the Appalachian Mountain Club (AMC) is the oldest conservation and recreation organization in the United States. Our mission is simple yet powerful: foster the protection, enjoyment, and understanding of the outdoors. 

The Marketing Coordinator plays an important role in supporting AMC's annual giving, membership, and direct mail and print marketing programs. Reporting to the Direct Mail and Print Marketing Manager, sitting on the Growth Marketing team, this position helps execute fundraising and membership initiatives through reporting, data and segmentation, project coordination, and print production support. 

This is an ideal opportunity for someone who has strong attention to detail, enjoys working with data, improving operational processes, and collaborating across teams to drive revenue growth. 

What You'll Be Doing At AMC

• Support the execution of annual giving appeals, membership renewal campaigns, and other fundraising and marketing initiatives in direct mail. 

• Assist with print production and mailing logistics for donor appeals, member renewals, Appalachia Journal, Outdoors Magazine, brochures, and other print marketing materials.   

• Build and maintain production schedules for direct mail and print marketing campaigns, tracking milestones and delivery timelines from concept through distribution. 

• Manage project workflows in AirTable and Jira while coordinating with Marketing, Membership, and Content, and other internal stakeholders to ensure campaign assets and deliverables are completed on schedule. 

• Maintain files that measure campaign performance, forecast revenue, and monitor expenses against budget. 

• Use AMC’s CRM database, Salesforce for data hygiene and analysis including measurement tracking, record updates, duplicate removals, and inactive record suppression, list segmentation and solicitation amounts. 

• Gather vendor quotes and support ongoing monitoring of print and postage expenses. 

• Identify repetitive and time-consuming processes and recommend opportunities for improvement. 

• Stay informed on direct marketing best practices, data management standards, and USPS regulations. 

• Participate in AMC events and activities to better understand and engage with AMC's community. 

• Perform other duties as assigned.