Lead Development Coordinator - Automation & Factory Solutions

GCG’s Automation & Factory Solutions (AFS) division is seeking a detail-oriented Lead Development Coordinator to support our Marketing and Inside Sales teams by sourcing, organizing, and maintaining high-quality prospect data throughout the early stages of the sales pipeline. This role is ideal for someone who enjoys working with data, maintaining accuracy, and supporting revenue-generating teams behind the scenes.

As a key member of the Marketing team, you will leverage market intelligence platforms, maintain CRM records, and ensure sales representatives receive clean, qualified, and actionable lead information. Your work will enable the Sales and Marketing teams to focus on building customer relationships and driving business growth.

Schedule: Monday to Friday, 8:00am to 5:00pm Eastern or Central Standard Time

This role offers a remote work arrangement but will require occasional travel to attend company events. 

What You'll Do

Lead Sourcing & Prospect Research

• Research industry databases and market intelligence platforms (such as ZoomInfo) to identify prospective customers that align with target profiles
• Source contacts from trade publications, industry associations, conference attendee lists, and other business resources
• Compile and organize prospect data into structured lead lists for qualification and outreach

Data Collection & List Management

• Collect, standardize, and maintain lead data from web forms, marketing campaigns, supplier referrals, trade shows, and other sources
• Perform ongoing database cleanup by removing duplicate records, correcting formatting issues, verifying contact information, and completing missing data
• Ensure all lead records meet established data quality standards prior to CRM entry

CRM Administration

• Enter qualified prospects into Salesforce CRM accurately and in a timely manner
• Update existing contact and company records, including job title changes, address updates, and communication preferences
• Conduct routine audits to maintain CRM data integrity and consistency

Sales Support & Lead Coordination

• Respond to lead requests from the Inside Sales team by providing organized prospect lists and supporting information
• Route qualified leads to the appropriate sales representatives based on territory, market segment, or product line
• Monitor lead assignments and follow-up activities to help ensure sales opportunities are actively managed

Reporting & Analytics

• Generate recurring reports that summarize lead volume, lead source, pipeline status, disposition, and other key performance indicators (KPIs)
• Monitor lead aging and outstanding follow-up activities to support timely sales engagement
• Maintain accurate reporting logs and activity records for Marketing and Sales leadership

What You'll Bring

• 2–4 years of experience in sales support, marketing operations, lead generation, or data coordination
• Bachelor’s degree in business or a related field preferred
• Experience using Salesforce CRM or a comparable customer relationship management platform
• Familiarity with market intelligence tools such as ZoomInfo, Apollo, Hoovers, or similar platforms
• Strong Microsoft Excel skills, including data organization, list management, and deduplication
• Exceptional attention to detail with a commitment to maintaining accurate and complete data
• Ability to manage multiple priorities in a fast-paced environment
• Strong written and verbal communication skills
• Self-motivated, organized, and process-oriented with a collaborative mindset

What we offer

• Competitive hourly compensation range between $24 and $28 per hour, and eligibility for an annual bonus based on company and individual performance
• Comprehensive Health Coverage: Multiple medical plan options (CDHP and PPO) to get you the coverage you need
• Robust Financial Security: Company-paid life and disability insurance, 401(k) with company match, plus options for supplemental critical illness, accident, and hospital indemnity plans
• Generous Time Off: PTO plan with paid holidays, paid parental leave, and paid compassionate care leave to support personal well-being and family needs
• Wellness & Support Programs: Employee Assistance Program (EAP), wellness incentives, and telehealth access
• Extras That Matter: Dental and vision plans, FSAs/HSAs with company contributions, pet insurance, legal services, and ID theft protection for peace of mind
• An employee-centric company that values and truly appreciates our most important asset: You!

About the Company

GCG Automation & Factory Solutions is dedicated to advancing the growth of automation and factory solutions across key verticals in North America. With a comprehensive product and service offering that spans the entire automation value chain, our customers trust us as a reliable partner to meet their diverse needs. Our strength lies in our deep technical expertise and specialized knowledge of the products we offer. This enables us to support customers in deploying and delivering high-quality, efficient solutions tailored to their specific requirements. Our commitment to providing an exceptional customer experience—marked by responsiveness, reliability, and personalized service—sets us apart as the supplier of choice in the industry.

This job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this classification. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

GCG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or  expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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