Lead Generation Specialist (RG - 11212024 - PTLGS)

Position: Lead Generation Specialist

Number of hours: TBD
Schedule: EST

Tasks required:

• Conduct outbound cold calling to reach prospective businesses, primarily targeting business owners.

• Initiate meaningful conversations with prospects to introduce and discuss the company’s services.

• Identify and engage interested prospects, scheduling appointments with business owners to explore potential partnerships.

• Drive the cold calling process to expand the client base and generate qualified leads for the company’s services.

• Source and qualify leads through LinkedIn and other relevant channels, ensuring alignment with the company’s buyer persona and target market.

• Schedule and manage lead appointments, ensuring timely follow-ups and confirmations using various communication methods (email, chat, calls).

• Track prospect information, timelines, preferences, and qualifications, recording accurate and consistent data in the company’s CRM.

• Deliver brand-aligned responses during prospect engagement to build trust and successfully convert leads into appointments.

• Develop and execute customized email marketing campaigns aligned with the client’s branding and objectives.

• Design, edit, and update email templates to maintain consistent branding and messaging.

• Deploy email campaigns to targeted audiences, ensuring accurate timing and relevance.

• Localize content and promotional strategies for specific markets to enhance audience engagement and customer experience.

• Monitor campaign performance metrics, including open rates, click-through rates, and unsubscribes, to optimize results.

• Conduct detailed QA checks on email campaigns, verifying links, subject lines, preheaders, creative elements, and legal compliance.

• Engage with new leads, referrals, and prospects via email, chat, and calls, ensuring a seamless and professional experience.

• Assist in managing the sales pipeline, preventing bottlenecks, and ensuring prospects move smoothly through each stage of the sales cycle.

• Track and analyze lead performance, suggesting strategies to improve lead generation and conversion rates.

• Provide insights into client and prospect needs, helping refine marketing and sales strategies for better results.

• Other ad hoc tasks that would be assigned

Requirements:

• Proven working experience as Lead Generation Specialist is required

• Experience with appointment setting is a must

• Must have experience in email marketing and marketing automation software

• Knows how to source out and qualify leads

• Experience with word-processing software and spreadsheets (e.g. MS Office, Google Suite)

• Ability to call, connect, and interact with potential customers

• Knows how to craft responses and do meaningful conversations

• Very particular on the process of sourcing out leads and what tools to use

• Ability to multitask and perform under tight deadlines

• Exhibit strong work ethic and initiative

• Clear and concise communicator with effective verbal and written communication skills

• Self-disciplined and organized; able to consistently hit daily and monthly targets with limited supervision