Lead Generation Specialist - MM - 07302026 - FT/PTLGS

Position: Lead Generation Specialist

Number of hours: Full-Time / Part-Time | 20–40 Hours per Week
Schedule: Dubai Timezone

Key Responsibilities

• Research and identify high-quality B2B and B2C prospects using multiple lead generation platforms and data sources.

• Build targeted prospect lists by collecting accurate company and contact information, including decision-makers, verified email addresses, phone numbers, and company details.

• Conduct market and competitor research to identify new business opportunities and target accounts.

• Qualify leads based on client-defined criteria before passing them to the sales or business development team.

• Verify and clean lead data to maintain high-quality CRM records and reduce bounce rates.

• Maintain and update CRM systems with lead information, outreach status, and prospect activity.

• Collaborate with sales and marketing teams to refine targeting strategies and improve lead quality.

• Prepare regular reports on lead generation activities, pipeline growth, and campaign performance.

Qualifications

• Proven experience working for an Advertising Agency or Advertising Company is required.

• Proven experience as a Lead Generation Specialist, Sales Researcher, Data Researcher, Business Development Representative (BDR), or similar role.

• Hands-on experience using lead generation platforms such as Apollo.io, ZoomInfo, Lusha, Clay, RocketReach, Seamless.AI, Crunchbase, Google Maps, company websites, industry directories, and LinkedIn Sales Navigator.

• Strong research, prospecting, and data mining skills with the ability to identify qualified decision-makers.

• Experience using CRM platforms such as HubSpot, Salesforce, Zoho, Pipedrive, or similar.

• Excellent attention to detail with strong data validation and organizational skills.

• Strong written and verbal English communication skills.

• Self-motivated, analytical, and able to work independently while meeting lead generation KPIs.

Portfolio Requirements (Mandatory)

Applicants must submit a portfolio demonstrating previous lead generation or prospecting projects, including:

• Case studies of lead generation campaigns or client projects they personally handled.

• A summary of the targeting strategy, lead sources, and tools used.

• Performance statistics, such as:

  • Number of qualified leads generated

  • Accuracy or verification rate of leads

  • Appointment conversion rate (if applicable)

  • Response rate or campaign performance

  • Pipeline value or sales opportunities generated

• A brief explanation of their specific role and contributions to each project.

Only candidates who can provide relevant case studies and measurable lead generation results will be considered.