Role overview

Qualifications

5–8 years of growth, performance marketing, or product marketing experience, with at least 3 years focused on SEA markets
Proven track record of driving measurable growth in Southeast Asia — ideally across multiple markets simultaneously
Strong analytical skills; comfortable working with data tools (SQL, Amplitude, Mixpanel, or equivalent) to derive insights and drive decisions
Fluency in English required; proficiency in Filipino, or Bahasa Indonesia is a strong plus

Responsibilities

Identify and remove friction points in the user onboarding journey specific to local market conditions
Plan, execute, and optimise multi-channel growth campaigns tailored to each market's audience and culture
Collaborate with the product team to identify growth loops, referral mechanics, and feature adoption opportunities
Analyse campaign performance, extract actionable insights, and iterate rapidly

Key facts

Remote from: Asia
Full time
Senior (5-10 years)
Growth Manager (Marketplace)
English

Hard skills

Campaign Management Revenue Growth Employee Onboarding Direct Market Access Budget Management Software Localization SQL (Programming Language) Amplitudes Mixpanel Lifecycle Management Cryptocurrency

Other skills

Mobile Apps
Collaboration
Analytical Skills
Communication

About the company

OKX

Financial Services

At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE. We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features. We believe in good sportmanship and the pursuit to be better. You may see our OKX logo neatly fitted on the McLaren F1 cars, Manchester City FC team shirts, or at the Tribeca Film Festival celebrating artists and creators. Wherever you may find us, you will notice our pursuit of making our world more efficient, transparent, and connected. To learn more about OKX, download our app or visit: www.okx.com UK users follow: https://www.linkedin.com/company/okxuk/ Learn more about working at OKG, the business group developing OKX, our Digital Assets Exchange, our Web3 portal and blockchain ecosystems: bit.ly/WorkingatOKG

Company details

Company typeLarge

IndustryFinancial Services

Company size1001 - 5000

Links

Website LinkedIn See all jobs

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Job description

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

About the Opportunity

We are looking for a data-driven and commercially minded Senior Growth Manager to lead growth initiatives across Southeast Asia. You will own the full-funnel strategy for these markets — from improving market accessibility and reducing barriers to entry, to executing high-impact campaigns and driving product-led growth. This is a high-visibility individual contributor role where your work will directly influence user acquisition, activation, and retention across three of SEA's most dynamic markets.

What You’ll Be Doing

Market Accessibility

Identify and remove friction points in the user onboarding journey specific to local market conditions, including language, payment methods, KYC flows, and regulatory requirements.
Partner with product and compliance teams to localise the product experience for SEA users.
Track and improve key accessibility metrics — onboarding completion rate, time-to-first-transaction, and local payment adoption.

Campaign Management

Plan, execute, and optimise multi-channel growth campaigns (paid social, influencer, CRM, referral, and partnerships) tailored to each market's audience and culture.
Own campaign P&L: set targets, manage budgets, and deliver against CAC, ROAS, and activation KPIs.
Work with creative, brand, and localisation teams to develop market-relevant messaging and assets.
Analyse campaign performance, extract actionable insights, and iterate rapidly.

Product Growth Marketing

Collaborate with the product team to identify growth loops, referral mechanics, and feature adoption opportunities.
Drive go-to-market execution for new product launches and features in the three markets.
Champion user research and local market insights to shape product roadmap priorities.
Build and maintain segmentation and lifecycle frameworks to improve LTV and reduce churn.

What We Look For In You

5–8 years of growth, performance marketing, or product marketing experience, with at least 3 years focused on SEA markets.
Proven track record of driving measurable growth in Southeast Asia — ideally across multiple markets simultaneously.
Strong analytical skills; comfortable working with data tools (SQL, Amplitude, Mixpanel, or equivalent) to derive insights and drive decisions.
Experience managing multi-channel campaigns end-to-end, including budget ownership and performance reporting.
Solid understanding of product growth mechanics — referral programmes, activation funnels, lifecycle marketing, and feature adoption.
Excellent cross-functional collaborator; able to work effectively with product, design, compliance, and regional leadership
Fluency in English required; proficiency in Filipino, or Bahasa Indonesia is a strong plus.
Experience in fintech, crypto, or consumer apps is preferred.

Perks & Benefits

Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
More that we love to tell you along the process!

Notice:

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