Head of Agent Channel Marketing

Location: Remote

ERGO NEXT's mission is to help entrepreneurs thrive. We’re doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience. 

Simply put, wherever you find small businesses, you’ll find ERGO NEXT.

Since 2016, we’ve helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We’re backed by industry leaders in insurance and tech, and we still have room to grow — that’s where you come in.

What You’ll Do: 

• Create and execute the overall marketing and advertising strategy for the agent channel
• This includes partnering with the insurance team on new product and sector launches
• Working with the marketing teams of our Top 50 national brokers, agency group partners, and wholesalers (where allowed)  to create and deliver co-sponsored marketing campaigns
• Develop performance marketing processes to analyze success of campaigns
• Create and oversee the marketing budget for the agent channel
• Manage and oversee key personnel such as marketing managers, copywriters, graphic designers, and other stakeholders that drive growth in the agent channel.
• This includes providing OKR management, creative direction, creating content or briefs, final approvals, and implementation.
• Manage our convention exhibitor strategy, organizing calendar, logistics, swag purchasing, and more.
• Oversee and manage external advertising strategy, including analyzing results, creating ad copy and assets, collaborating with the Google and Bing SEM teams, and more.
• Create marketing assets for the sales team; including training presentations, flyers, promo videos, and more.
• Oversee our incentive programs, gifts, and promotional gifting 
• Collaborate with PR and social media team for external communications
• Collaborate with other key stakeholders such as product, sectors, and IPM to align their release efforts with our communication and marketing strategy.

What We Need: 

• 5+ years of experience of marketing to independent agents
• Understand how to drive performance marketing campaigns - tracking the success of what we deliver
• Experience managing direct reports and cross functional partners 
• 5+ years of experience managing or overseeing SEM campaigns