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Senior Programmatic Media Specialist

MDA Edge

Role overview

Qualifications

  • 4+ years of hands-on programmatic media experience
  • Strong expertise in The Trade Desk, Google Ads, and Google Campaign Manager
  • Advanced analytical skills with the ability to interpret data
  • Experience in B2B marketing, demand generation, and brand media strongly preferred

Responsibilities

  • Execute global programmatic campaigns to drive brand awareness and demand generation
  • Build and optimize targeting, placements, partners, bids, budgets, and creatives
  • Monitor performance and pacing, sharing insights to guide roadmap and adjustments
  • Coordinate with media agencies to ensure seamless execution and ongoing optimizations

Key facts

Hard skills

Custom Media Google Ads Google Ad Manager Demand Generation Audience Segmentation Retargeting Ad Serving Media Management

Other skills

  • Collaboration
  • Communication

About the company

MDA Edge logo

MDA Edge

Business Consulting & Services

Our objective is to establish an exceptional ecosystem by connecting individuals, technology, and prospects through the application of human intelligence.MDA Edge is a process-oriented company and our expertise lies in providing comprehensive Workforce Solutions, specifically focusing on Contingent Staffing, Bulk/Project Staffing, RPO/KPO/BPO, and Direct Hire services. We cater to a wide range of industries, including Infrastructure Consulting, Engineering Consulting, IT Consulting, Healthcare, Life Sciences, Pharmaceutical Consulting, Consumer Goods, Education, Transportation & Logistics, Media & Entertainment, Telecom, BFSI, Manufacturing, Utilities & Energies, and Corporate Recruitment. Moreover, we have developed a dedicated focus on Government Consulting.Our company prides itself on a meticulous approach, ensuring that we meet your specific needs. We have established a robust network of highly skilled professionals who are readily available to fulfill your requirements. With a strong commitment to excellence, we consistently deliver exceptional results for clients in India, Denmark, France, Germany, Ireland, Japan, Spain, Thailand, the USA, Canada and Mexico, with ongoing expansion efforts to serve more new regions in the near future.We consistently uphold the highest standards of quality by providing resources, time, and materials to design, implement, and support efficient operations for organizations. Our track record of measurable accomplishments demonstrates our commitment to cultivating a balanced work and societal ecosystem.Our continuous growth, successful customer engagements, and strong customer retention exemplify our achievements. Furthermore, our passion lies in streamlining complex business processes through the application of suitable technology, which has been integral to our success.We extend an invitation to join our dynamic workplace, offering rapid growth opportunities, excellent employee benefits, and a positive work-life balance.

Company details

Company typeScaleup
IndustryBusiness Consulting & Services
Company size201 - 500

Links

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Job description

Job Summary:
  • Serve as the in-house programmatic expert on the Global Digital Marketing team.
  • Shape strategy and execution for display, video, native, and audio campaigns to meet brand awareness and demand generation goals.
  • Partner with Media Planners and Regional Marketers to align programmatic tactics with business objectives.
Responsibilities:
  • Execute global programmatic campaigns to drive brand awareness and demand generation.
  • Build and optimize targeting, placements, partners, bids, budgets, and creatives to improve performance.
  • Monitor performance and pacing, sharing insights to guide roadmap and adjustments.
  • Activate advanced capabilities including first-party data onboarding, audience segmentation, and retargeting.
  • Coordinate with media agencies to ensure seamless execution, account hygiene, and ongoing optimizations.
  • Analyze results continuously and recommend refinements to targeting, creative, and bidding strategies.
  • Manage tagging, trafficking, and troubleshooting to ensure accurate tracking and data integrity.
  • Collaborate with Web, Marketing Operations, and Analytics teams to enhance measurement, attribution, and user experience.
  • Use Moat, Integral Ad Science, and DoubleVerify to uphold brand safety, viewability, and fraud prevention.
  • Partner with ad platforms and exchanges to test new features and beta opportunities.
  • Maintain best practices and support operational excellence for programmatic channels.
Requirements:
  • 4+ years of hands-on programmatic media experience, with agency management experience a plus.
  • Strong expertise in The Trade Desk, Google Ads, and Google Campaign Manager.
  • Experience onboarding and scaling a DSP and ad server.
  • Advanced analytical skills with the ability to interpret data and deliver actionable insights.
  • Experience in B2B marketing, demand generation, and brand media strongly preferred.
  • Content syndication media management experience is a plus.
  • Excellent cross-functional collaboration and communication skills.
  • Proven success in a fast-paced environment.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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