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Senior Product Marketing Manager

Role overview

Qualifications

  • 8+ years of product marketing or related marketing experience, preferably in B2B technology; healthcare experience a plus
  • Experience with messaging, positioning, go-to-market execution, and developing buyer personas and insights
  • Ability to make decisions in the face of incomplete information and manage projects amid ambiguity in a high-growth environment
  • Proven track record of creating competitive, insight-driven product narratives translating features into buyer and end-user benefits

Responsibilities

  • Define value proposition and messaging for target buyers and product verticals, articulating Omada’s platform differentiators
  • Develop go-to-market strategies, buyer personas, activation plans, and guiding messaging across channels
  • Create selling tools, external content, campaigns, and lead product launches in a cross-functional, cross-stakeholder environment
  • Synthesize customer feedback and market trends to inform downstream GTM and upstream product roadmap, and measure performance to drive growth

About the company

Omada Health logo

Omada Health

Health Care

Omada Health is a virtual-first, integrated care provider. We combine the latest clinical protocols with breakthrough behavior science to make it possible for people with chronic conditions to achieve long-term improvements in their health. Working with over 1,600 enterprise customers – including Fortune 500 and small- and medium-sized employers, health plans, and health systems – Omada delivers personalized interventions for diabetes prevention and weight management, diabetes, hypertension, musculoskeletal issues and behavioral health. Our virtual care programs are clinically supported and evidence-based, and the results have been published in multiple peer-reviewed journals. We build programs that employees don’t just try, but stick with – resulting in reduced healthcare costs that deliver long term changes in health behavior and increased ROI. We're especially proud of the clinical results we deliver and the way we leverage technology to amplify and extend the influence of our real human care teams - from health coaches to clinical specialists. Omada has enrolled more than half a million members across all 50 states. Our partners include major employers across the country, including Costco and Iron Mountain, as well as leading health plans, such as Cigna and Kaiser.

Company details

Company typeSME
IndustryHealth Care
Company size201 - 500

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Job description

Omada Health is on a mission to inspire and nurture lifelong health, one day at a time. We deliver integrated, virtual care across chronic conditions that combines clinical best practices with the science of behavior change to improve member health and reduce the cost of care.

Job overview:

Omada Health is looking for an experienced product marketing leader to join our team.  This individual must be a critical thinker, inspirational storyteller, and enthusiastic collaborator.  Reporting to the Senior Director of B2B Marketing, you will define target customers, differentiate and position Omada’s multi-condition platform which treats diabetes, hypertension, pre-diabetes, musculoskeletal issues, and GLP-1 management  and clearly communicate our products’ value to customers through a range of content.  

As a skilled, cross-functional operator adept at influencing and consensus building across product, clinical, sales, and customer success stakeholders, you will define the value proposition for target buyers, develop marketing strategies, create selling tools and external content, and lead product launches.  You are skilled at synthesizing customer feedback and surfacing insights from market trends to inform both our downstream go-to-market model and our upstream product roadmap priorities.

As a seasoned product marketing leader, you will serve as a strategic partner across the business to bring our solutions to market effectively. You’ll craft and execute activation plans for key audiences, guide messaging and positioning across channels, and measure performance to refine approach and impact. Acting as the voice of the market, you’ll ensure our content, campaigns, and product narratives resonate with customers, partners, and influencers — driving awareness, adoption, and growth across our B2B ecosystem.

About you:

  • 8+ years experience in product marketing or related marketing discipline. Focus on B2B technology preferred, with healthcare industry experience a plus
  • Experience with messaging, positioning, go-to-market execution, and developing buyer personas and insights
  • Ability to make decisions with incomplete information and manage projects amidst ambiguity in a high-growth environment
  • Successful track record of developing competitive, insight-driven product narratives translating features into buyer and end user benefits
  • Excellent ability to communicate, collaborate, and influence cross-functionally across all levels of management
  • Understands line of business strategy and goals and drives marketing initiatives to meet those objectives
  • Proven ability to create a variety of internal and external content, including sales playbooks, slide presentations, and technical thought leadership
  • Attention to detail, commitment to excellence, and ability to lead multiple projects simultaneously is a must
  • Data and results-driven; expert in best practices for B2B proof points
  • Adept at building strong professional relationships in a remote-first environment

Your impact:

  • Be the voice of the customer for product and commercial teams, using insights surfaced from live sales calls, market research, performance data, and clinical outcomes
  • Help shape go-to-market strategy and product roadmaps based on market gaps, competitive intelligence, and customer and member needs
  • Clearly understand and articulate our competitive position in each product vertical to empower sales effectiveness
  • Define our position and messaging for a range of business buyer audiences; amplify your impact by educating and inspiring peers and stakeholders to speak with one voice
  • Bring Omada’s data, solutions, and core competencies to life with clear, compelling, and engaging assets for campaigns and selling conversations
  • Stay on top of technology, health, and competitive trends; translate them into POVs that help product and sales teams stay ahead of the curve
  • Digital health experience is desired, but not required

Benefits:

  • Competitive salary with generous annual cash bonus
  • Equity grants
  • Remote first work from home culture
  • Flexible Time Off to help you rest, recharge, and connect with loved ones
  • Generous parental leave
  • Health, dental, and vision insurance (and above market employer contributions)
  • 401k retirement savings plan
  • Lifestyle Spending Account (LSA)
  • Mental Health Support Solutions
  • ...and more!

It takes a village to change health care. As we build together toward our mission, we strive to embody the following values in our day-to-day work. We hope these hold meaning for you as well as you consider Omada!

  • Cultivate Trust. We listen closely and we operate with kindness. We provide respectful and candid feedback to each other.
  • Seek Context. We ask to understand and we build connections. We do our research up front to move faster down the road.
  • Act Boldly. We innovate daily to solve problems, improve processes, and find new opportunities for our members and customers.
  • Deliver Results. We reward impact above output. We set a high bar, we’re not afraid to fail, and we take pride in our work.
  • Succeed Together. We prioritize Omada’s progress above team or individual. We have fun as we get stuff done, and we celebrate together. 
  • Remember Why We’re Here. We push through the challenges of changing health care because we know the destination is worth it.

About Omada Health: Omada Health is a between-visit healthcare provider that addresses lifestyle and behavior change elements for individuals managing chronic conditions. Omada’s multi-condition platform treats diabetes, hypertension, prediabetes, musculoskeletal, and GLP-1 management. With insights from connected devices and AI-supported tools, Omada care teams deliver care that is rooted in evidence and unique to every member, unlocking results at scale. With more than a decade of experience and data, and 29 peer-reviewed publications showcasing clinical and economic proof points, Omada’s approach is designed to improve health outcomes and contain costs. Our customers include health plans, pharmacy benefit managers, health systems, and employers ranging from small businesses to Fortune 500s. At Omada, we aim to inspire and empower people to make lasting health changes on their own terms. For more information, visit: https://www.omadahealth.com/

Omada is thrilled to share that we’ve been certified as a Great Place to Work! Please click here for more information.

We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.

Below is a summary of salary ranges for this role in the following geographies:

California, New York State and Washington State Base Compensation Ranges: $161,920 - $202,400*, Colorado Base Compensation Ranges: $154,880 - $193,600*. Other states may vary.

This role is also eligible for participation in annual cash bonus and equity grants. 

*The actual offer, including the compensation package, is determined based on multiple factors, such as the candidate's skills and experience, and other business considerations.

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Marcus Rivera

Chief Revenue Officer

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