Facebook Ads Specialist (Media Buyer) - REMOTE at Golden Hippo

Role overview

Qualifications

3+ years of Facebook Ads campaign management experience, with the ability to show results.
Experience directly managing daily budgets of $10K/day minimum.
Proficient at managing multiple projects and able to organize, prioritize, and structure workload.
Bachelor’s Degree in Marketing or related field.

Responsibilities

Set up, manage, analyze, and scale Facebook campaigns and budgets to keep spending optimized for sales growth while hitting strict ROI goals.
Drive the creation of new ad creatives through collaboration with copy and video teams to test offers weekly.
Continuously ideate, implement, and measure results of A/B testing for creatives and campaign targeting to optimize engagement and conversions.
Monitor and optimize ad performance across campaigns, including weekends and holidays, and prepare performance reports; troubleshoot blockers to scale ad spend.

Key facts

Remote from: Canada, California (USA)
Full time
Mid-level (2-5 years)
English

Hard skills

A/B Testing Advertising Design Facebook Advertising Campaign Management KPI Reporting Training ROI Performance Analytics Social Media Campaign Management Copywriting KPI Management Target Accounts Video Editing Facebook Advertising Direct-to-Consumer (DTC) Project Management

Other skills

Google Sheets
Teamwork
Learning Agility
Prioritization
Verbal Communication Skills
Problem Solving

About the company

Golden Hippo

Marketing & Advertising

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.

Company details

Company typeSME

IndustryMarketing & Advertising

Company size201 - 500

Links

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Job description

Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands.

We’re Looking For A: Facebook Ads Specialist (Media Buyer) who will be responsible for managing company Facebook ad campaigns and crafting highly converting ad creatives. This role is involved in the entire campaign cycle from start to finish. This includes creating and testing new ads, and targeting options, launching, and overseeing campaigns, and scaling budgets while maintaining targeted KPIs.

Location: Remote

What You’ll Be Doing:

Set up, manage, analyze, and scale Facebook campaigns and budgets on a daily, weekly, and monthly basis to keep spending optimized for sales growth while hitting strict ROI goals.
Drive the creation of new ad creatives both through your own ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test for every offer each week.
Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions
Monitor and optimize ad performance across all campaigns, including during weekends and holidays, to ensure consistent ROI and respond promptly to performance fluctuations
Perform regular tracking and analysis of the performance of each campaign.
Prepare and deliver performance reports identifying successes and opportunities for improvement.
Troubleshoot blockers to scale ad spend.
Stay up-to-date on our offers, paid social media best practices, and our competitive landscape.
Participate in innovation and improvement of team systems advertiser campaigns and launch flows.

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

3+ years of Facebook Ads campaign management experience, with the ability to show results.
Experience directly managing daily budgets of $10K/day minimum
Experience in crafting compelling ad angles that drive conversion on Facebook
Direct-to-consumer marketing experience is preferred
Proficient at managing multiple projects and able to organize, prioritize, and structure workload
Passion for the digital media space in health and wellness, personal development, and everything in between preferred
Familiarity with basic video editing
Hardworking self-starter with a high level of accuracy and attention to detail
Ability to analyze data and provide action plans based on conclusions
Openness and ability to learn new concepts and systems quickly
Strong interpersonal, verbal, and written skills
Strong team player, yet able to thrive on your own
Proficiency in spreadsheets (Microsoft Excel and Google Docs)
High school diploma or GED Equivalent
Bachelor’s Degree in Marketing or related field

Golden Perks & Benefits:

Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans.
Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.
Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more.
Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being.
Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide.
Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!

To read more about our Perks & Benefits, click here.

The base salary range for this position is $75,700-$101,000 plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

We are an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.

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