Description
Position at NP Digital
TITLE Business Director / Group Account Director
DEPARTMENT Earned Media
DIVISION NP Digital - Singapore
LOCATION Remote - Singapore
ABOUT OUR COMPANY
NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.
NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.
NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.
ABOUT THE OPPORTUNITY
You’re a high-achiever, with an ambition and drive to achieve success for your clients, team and yourself. We would also like you to possess and demonstrate:
- Commercial acumen and extensive knowledge of performance marketing
- Experience of embedding processes and tools that drive efficiencies within the business
- A track record of building respected and long-standing relationships with senior stake holders
- A strategic mind that looks at performance marketing in the context of broader communications and business
- An independent and pioneering attitude
ABOUT THE RESPONSIBILITIES
PROFIT - Commercial Leadership
- Drive new business and grow NPD in market and across the region
- Exceed your financial revenue and gross OI targets
- Identify resource requirements for each client and establish necessary compensation structure to deliver revenue and profit targets
- Effectively manage client teams to operate within this structure
- Identify inefficiencies and devise an action plan to address these
- Lead a monthly financial review for each client cluster to proactively manage necessary changes to resourcing or remuneration structure to deliver our revenue and profit targets
PARTNERS - Client Leadership & Development
- Prepare and drive the execution of the annual client business plans
- Establish excellent relationships with senior clients whereby they seek and trust your expertise and opinions as a valued partner
- Direct the client to understand the value of performance media and grow the role of digital in their marketing programmes and customer relationships
- Work with an entrepreneurial spirit to identify opportunities and generate ideas for your clients, within and outside of briefs
- Identify opportunities and cross-sell other NPD services to expand our relationship and secure a larger portion of their media budget
- Act with an entrepreneurial spirit to pro-actively propose ideas for their marketing, media and/or business, and convert those opportunities in paid-for work
- Consistently act with leadership qualities: have a vision, ambition, integrity, be accountable, decisive, assertive, motivating, reliable, trustworthy, have high standards
- Lead the management of your clients ensuring that NPD has appropriate time to deliver excellence
- Drive the development of all necessary client education initiatives ensuring that the client operates with optimal understanding of performance media and NPD practices
- Inspire clients by demonstrating the direct response & brand building capabilities of performance media
PEOPLE - Team Leadership
- Consistently act with leadership qualities: have a vision, ambition, integrity, be accountable, assertive, decisive, consistent, motivating, reliable, trustworthy, have high standards
- Become an ambassador of above NPD values and proactively contribute to a positive team atmosphere and company culture
- Provide clear role and responsibility definitions for each member of your client team
- Ensure all such processes and practices as are necessary for the exemplary management of client business are delegated to team members and delivered to the required standard on an ongoing basis
- Ensure an acceptable workload for each team member
- Identify stress in your team members and propose appropriate action to alleviate stress where necessary
- Act swiftly to correct any underperformance within your team, providing clear direction and measurable timelines for improvement
- Complete annual performance appraisals for each member of your team, ensuring that your team has the opportunity to work towards their annual objectives
- Ensure effective coverage is planned during holiday periods
PROCESS – Operational Excellence
- Fully own and be responsible for all components of our Process pillar
- Ensure there’s no financial impact resulting from negligent or inadequate process
- Ensure your team is working to the established financial process
- Manage clients and establish systems or process to ensure effective financial controls (i.e. receipt of PO before media buying, timely client payment, credit insurance)
- Identify means of driving greater operational and financial efficiency across client business, through negotiation of supplier contracts, outsourcing initiatives or dedicated resourcing for specific tasks
PRODUCT - Strategic Performance Marketing
- Drive product adoption through teams
- Maintain a detailed understanding of the client’s business and marketing challenges
- Continuously expand your marketing intelligence and understanding of consumers in the digital age through reading, debating, attending events
- Lead internal teams to ensure NPD is working with powerful insights and audience understanding in order to deliver the most effective digital communications
- Be a trusted, knowledgeable source of information and developments in digital marketing
ABOUT YOU
- Lead by example and work with an attitude of ‘it’s up to me to make it happen’
- Be an excellent communicator – provide clear correspondence and specifically well-written e-mails to ensure all expectations and details are understood by all
- Possess superior presentation skills – both in-person and over the phone
- Meet commitments and complete tasks as agreed and within agreed timeframes
- Work with team members to ensure all participants are prepared for meetings: book rooms and call-in numbers, distribute meeting details and presentations/materials well prior to meetings, organize food and drinks if necessary
- Manage up to your mangers as appropriate, escalating issues immediately when appropriate
- Safeguard proprietary information of clients and NPD
ABOUT YOUR GROWTH
As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.
ABOUT OUR BENEFITS
- Competitive remuneration, performance incentives
- Extensive annual leave entitlement (Birthday, marriage, maternity, paternity)
- Positive and supportive leadership
- A work culture that drives teamwork and collaboration
- Unbiased work culture from top to bottom to encourage and push you to #DreamBig
- Work among experts and specialists in a company with years of experience in the industry and has won multiple awards
ABOUT OUR CULTURE
We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:
Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.
Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.
ABOUT OUR PRACTICES
NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.
NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.
