Pipeline & Demand Generation
- Build and run multi-channel demand generation programs (paid, organic, events, outbound) that reliably fill the top of funnel and generate qualifiedpipeline.
- Own full-funnel campaign performance — from first touch to SQL — with clear attribution and ROI tracking.
- Design and execute ABM plays targeting priority accounts, workinghand-in-handwith AEs and SDRs to orchestrate coordinated outreach.
- Plan and execute in-person and virtual events — from industry conferences and executive roundtables to partner activations and hosted roadshows — with a relentless focus on pipeline output, not just attendance.
- Evaluate and prioritizekey eventsbased on TAM coverage, ICP density, and expected pipeline contribution.
- Run structured growth experiments across channels, messaging, and offers — build fast, measure rigorously, scale what works.
- Leverage AI-powered tools (content generation, intent data, predictive scoring) to amplify campaign impact and reduce manual overhead.
- Contribute to improving conversion rates across the funnel through landing page optimization, nurture sequence design, and offer testing.
- Partner closely with Sales leadership to align campaign priorities with territory plans, account lists, and quarterly targets.
- Build a feedback loop with AEs and CSMs to ensure marketing is accelerating deals, not just generating noise.
- Deliver executive-ready performance reporting tied to ARR impact: pipeline sourced, pipeline influenced, deal velocity.
