Proven experience managing paid digital marketing campaigns, particularly on Google Ads and Meta platforms.
Strong understanding of performance marketing metrics, including ROAS, CPC, CTR, and conversions.
Demonstrated ability to deliver measurable results and optimise campaigns for growth.
Self-motivated and able to work independently in a remote environment with strong English communication.
Requirements:
Plan, execute, and optimise paid advertising campaigns across Google Ads and Meta.
Monitor and analyse campaign performance metrics (ROAS, CPC, CTR, conversions) to drive continuous improvement.
Manage advertising budgets effectively to achieve performance targets.
Generate performance reports and provide actionable insights to improve marketing outcomes.
Job description
We're seeking a results-driven Remote Digital Marketing Executive to manage and optimise online marketing efforts. This role is ideal for someone who is analytical, performance-focused, and experienced in running paid advertising campaigns across Google and Meta platforms. You will play a key role in driving traffic, conversions, and measurable business outcomes through data-driven strategies.
Portfolio required: must showcase past projects, performance metrics, and business impact.
Key Responsibilities:
Plan, execute, and optimise paid advertising campaigns across Google Ads and Meta.
Monitor and analyse campaign performance metrics (e.g., ROAS, CPC, CTR, conversions) to drive continuous improvement.
Develop and test campaign strategies, creatives, and audience targeting to maximise return on investment.
Manage advertising budgets effectively to achieve performance targets.
Generate performance reports and provide actionable insights to improve marketing outcomes.
Collaborate with internal stakeholders to align campaigns with business goals, promotions, and product launches.
Stay updated on digital marketing trends, platform updates, and best practices.
What Weโre Looking For:
Proven experience in managing paid digital marketing campaigns, particularly on Google Ads and Meta platforms.
Strong understanding of performance marketing metrics, including ROAS and conversion tracking.
Demonstrated ability to deliver measurable results and optimise campaigns for growth.
Self-motivated and able to work independently in a remote environment.
Strong English communication skills to present insights and recommendations clearly.
Nice to Have:
Experience working with e-commerce, F&B, or consumer brands.
Familiarity with tools such as Google Analytics or other tracking platforms.
