DIGITAL MEDIA, BRANDING & MARKETING SPECIALIST

This is a remote position.

An Invitation from Forbes Rutherford

You may be familiar with The Pareto Principle, also known as the 80-20 rule. This extraordinary principle asserts that 80% of outcomes or outputs can be attributed to just 20% of all causes or inputs for any given event, emphasizing its undeniable relevance in understanding performance dynamics. When applied organizationally using behavioural performance metrics, it's surprising to discover that 50% of a company's workforce performs below average, while only 25% operate at par. Even more astonishing is the mere 25% who consistently deliver above-average results. So, in terms of organizational performance metrics, we're dealing with a 75-25 Rule, and it's this "above average" score which we seek in our community members and the candidates we submit to active job posts.

You do not need to be a member to apply for a posted position. However, let's be clear - we are looking for extraordinary candidates, so regardless of status, all candidates presented will require a high probability of success score for the position under consideration.

If the position titles below fit your profile, we want to learn more about you. Please submit your CV or LinkedIn profile, and a member of Rutherford International's research team will be in contact. 

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviours on general or speciality search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Sample of reported job titles: Digital Marketing Strategist, Digital Media Planner, Internet Marketing Specialist, Marketing Consultant, Online Marketing Consultant, Paid Search Consultant, Paid Search Strategist, Search Engine Optimization Consultant (SEO Consultant), SEO Strategist (Search Engine Optimization Strategist), Social Media Specialist

• Investigative — Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
  
• Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  
• Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow
  
  

BEHAVIOURS

• Analytical Thinking — Job requires analyzing information and using logic to address work-related issues and problems.
  
• Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.
  
• Initiative — Job requires a willingness to take on responsibilities and challenges.
  
• Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  
• Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace.
  
  

VOCATIONAL VALUES

• Relationships — Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly, non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
  
• Achievement — Occupations that satisfy this work value are results-oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
  
• Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
  
• Working Conditions — Occupations satisfying this value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
  

Requirements

TASKS

• Manage tracking and reporting of search-related activities and provide analyses to marketing executives.See more occupations related to this task.
  
• Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  
• Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  
• Participate in the development or implementation of online marketing strategy.
  
• Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  

• Business intelligence and data analysis software — BrightEdge; Conductor Searchlight; IBM Digital Analytics; Searchmetrics Suite
  
• Database user interface and query software — Microsoft Access Hot technology ; Microsoft SQL Server Hot technology ; Online databases; Structured query language SQL Hot technology
  
• Graphics or photo imaging software — Adobe Systems Adobe Photoshop Hot technology ; JamBoard
  
• Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Facebook Hot technology ; Google Webmaster Tools; LinkedIn Hot technology.
  
• Platform development software — AJAX Hot technology ; Cascading style sheets CSS Hot technology ; Microsoft ASP.NET Hot technology ; Oracle JavaServer Pages JSP Hot technology
  
• Hot technology — a technology requirement frequently included in employer job postings.
  

KNOWLEDGE

• Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  
• Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  
• English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  
• Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  
• Mathematics — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
  
• Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  

• Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  
• Reading Comprehension — Understanding written sentences and paragraphs in work-related documents.
  
• Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
  
• Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  
• Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  

• Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
  
• Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
  
• Written Comprehension — The ability to read and understand information and ideas presented in writing.
  
• Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
  
• Fluency of Ideas — The ability to come up with many ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
  

• Working with Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.See more occupations related to this activity
  
• Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
  
• Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
  
• Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
  
• Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
  

• Implement advertising or marketing initiatives.
  
• Collaborate with others to develop or implement marketing strategies.
  
• Design websites or web applications.
  
• Analyze website or related online data to track trends or usage.
  
• Coordinate project activities with other personnel or departments.
  

• Title Job Zone Four: Considerable Preparation Needed
  
• Education Most of these occupations require a four-year bachelor's degree, but some do not.
  
• Related Experience A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
  
• Job Training Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
  
• Job Zone Examples Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators.
  

Benefits