Marketing Manager

This is a remote position.

The Marketing Manager identifies critical trends in the marketplace that will impact profit growth and identifies appropriate strategies and action plans. They will develop a deep understanding of the target market, customers, and competitors. The Marketing Manager will develop appropriate strategies and tactics to efficiently achieve profit goals.

Requirements

Job Duties/Responsibilities & Skills:

Conducts Analysis of Market Environment

• Maintains an understanding of relevant market factors.
  
• Overseas market research, clearly defining research objectives, key questions, and the plan for analyzing and applying research results.
  
• Interprets implications of customer research to drive product design, positioning, selling strategies, and/or implementation planning.
  
• Tests for causality to identify root causes and solve problems.
  
• Identifies cost drivers and determines their impact on the company, product and customers.
  
• Synthesizes data and facts from various sources to identify relationships and patterns, drawing logical conclusion.
  
• Defines problems and structures analytical paths to solving them; disaggregates problems into key issues to efficiently solve them.
  
• Develops sound, logical business cases backed by financial data to support business alternatives.
  

• Leverages market insights to develop value statements that clearly articulate benefits of UPS’s services and motivates trial/usage.
  
• Identifies, evaluates, and selects strategies that will drive the greatest impact and achieve objectives.
  
• Assesses likely customer and competitor responses to marketing strategies.
  
• Utilizes the broad range of promotional alternatives and tactics available to achieve objectives and strategies.
  

• Manages project timelines to ensuring outputs are delivered on time and within budget.
  
• Monitors and reports on performance of initiatives to measure success.
  
• Identifies, documents, and articulates key levers that drive customer value at the sub-segment level, or which are detrimental to the relationship.
  
• Establishes forecasted impact of plans backed by research and past performance analysis.
  

• Holds others accountable to established performance levels to achieve individual and group goals.
  
• Identifies individual and team skill gaps and developmental opportunities.
  
• Ensures performance expectations of initiatives are clearly understood, realistic, and equally owned by those who must execute successfully.
  
• Conducts frequent performance evaluations and development discussions.
  
• Coaches’ others and provides on-going feedback and support to improve performance.
  

• Problem definition & structuring ability.
  
• Data analysis & solution generation ability.
  
• Able to develop insightful situational assessments.
  
• Able to perform financial analysis.
  
• Develops logical, aggressive, and attainable objectives & strategies to achieve them.
  
• Creates effective promotion & demand generation programs.
  
• Excellent time management skills with the ability to work efficiently while meeting tight deadlines.
  
• Team player with strong interpersonal skills.
  
• Analytical thinker with excellent qualitative and quantitative analysis skills.
  
• Ability to work both independently and in a team-oriented environment.
  
• Strong interpersonal skills including the ability to effectively present insights and provide recommendations persuasively, excellent listening skills.
  
• Confidence in dealing with people at all levels of the organization and strong collaborative and consultative skills.
  
• Strong written and verbal communication skills.
  

• Master Business Administration preferred.
  
• 4-5 years of work experience.
  
• Excellent English communication, reading, and writing skills.