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Digital Marketing/Advertising Specialist

MENA Alliances

Role overview

Qualifications

  • Proven experience in managing and optimizing paid social and search campaigns (minimum of 3 years preferred).
  • In-depth knowledge of social media advertising platforms and tools.
  • Strong analytical skills and experience with data analysis and reporting.
  • Proficiency in using digital marketing tools and software (e.g., Google Analytics, AdWords, Facebook Ads Manager).

Responsibilities

  • Manage and optimize paid social marketing campaigns across various platforms.
  • Execute and manage paid search campaigns.
  • Develop and implement effective digital advertising strategies to achieve business objectives.
  • Monitor and analyze campaign performance, making data-driven adjustments to improve ROI.

About the company

MENA Alliances logo

MENA Alliances

Staffing & Recruiting

MENA Alliances is a woman-owned business dedicated to connecting global companies with highly-skilled, vetted talent from the MENA (the Middle East and North Africa) region. We source top-notch candidates for you by tapping into our rich network of the MENA region’s best tech pros. Our vetted professionals are experienced and ready to go, and training is rarely required. Ex: Software engineers, programmers, designers, translators, and more at the click of a button. Spending your childhood and youth in a refugee camp and conflict zone could lead you to believe that there is no opportunity available to you in the world. No opportunity means no hope. We wanted to change that for ambitious, talented people who have the skills but are under-employed. Scale your business by building remote teams from MENA’s ambitious top professionals. MENA Alliances Mission: Our mission is to help women and young professionals in the MENA region access the self-determination that comes with in-demand skills and career opportunities. Everyone deserves to reach their full potential, find their passion, and achieve success - no matter where in the world they live. We believe in a world where location is no longer a barrier for diligent, talented people to reach for the success they envision for their future. Our clients range from large enterprises with mega data projects to startups wanting to hire experienced developers. Our core services include: Qualified Professionals On-Demand Translation & Localization Data Labelling & Annotation Our Impact on Numbers: More than 700 jobs offered have been implemented by more than 700 professionals (primarily women and youth). More than 3000 youth and graduates have been trained on skills and tools that enable them to work online and compete in the global market. Her company has reached Global markets such as the US, UK, Swaziland, Germany, Netherlands, and the Gulf region.

Company details

IndustryStaffing & Recruiting
Company size11 - 50

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Job description

This is a remote position.

A dynamic digital agency is seeking a highly experienced Digital Marketing/Advertising Specialist to assist with day-to-day paid social marketing and paid search activities. This role requires expertise in social media advertising and the ability to execute high-level campaigns


 Responsibilities :

  • Manage and optimize paid social marketing campaigns across various platforms.
  • Execute and manage paid search campaigns.
  • Develop and implement effective digital advertising strategies to achieve business objectives.
  • Monitor and analyze campaign performance, making data-driven adjustments to improve ROI.
  • Collaborate with the team to create compelling ad creatives and copy.
  • Stay up-to-date with the latest trends and best practices in digital marketing and advertising.
  • Provide regular reports and insights on campaign performance to stakeholders.



    • Requirements

  • Proven experience in managing and optimizing paid social and search campaigns (minimum of 3 years preferred).
  • In-depth knowledge of social media advertising platforms and tools.
  • Strong analytical skills and experience with data analysis and reporting.
  • Ability to create, manage, and optimize campaigns to achieve specific KPIs.
  • Excellent communication skills and the ability to work collaboratively with a team.
  • Proficiency in using digital marketing tools and software (e.g., Google Analytics, AdWords, Facebook Ads Manager).
  • Ability to work independently and manage multiple projects simultaneously.
  • Experience in a digital agency environment.
  • Familiarity with other digital marketing channels and strategies.
  • Certification in Google Ads, Facebook Blueprint, or similar is a plus. 


    • Benefits

  • Work in a fast-paced, innovative environment with a focus on strategic thinking.
  • Join a supportive and collaborative team.
  • Opportunities for professional growth and development.


    •

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    MR

    Marcus Rivera

    Chief Revenue Officer

    m.rivera@company.com
    linkedin.com/in/marcusrivera
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