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Sales & Marketing Manager

Pacifica Continental

Role overview

Qualifications

  • Proven experience within the perishable goods industry.
  • Demonstrated history of sales and marketing achievements with large distributors (e.g., Walmart, Kroger, Trader Joe's).
  • Outstanding communication, persuasive, and negotiation skills.
  • Ability to develop and maintain relationships with key customers and partners.

Responsibilities

  • Conduct market research on trends, customer needs, and competitor activities, and translate insights into marketing and branding strategies.
  • Create and manage advertising campaigns across print, online, and social channels; coordinate promotional events and sponsorships to boost brand visibility.
  • Oversee the company’s online presence (website and social media) and execute digital marketing initiatives (SEO, content marketing, email campaigns).
  • Collaborate with the sales team to develop marketing materials, equip sales with tools, manage CRM for customer insights, and nurture relationships with key customers and partners while ensuring regulatory compliance.

About the company

Pacifica Continental logo

Pacifica Continental

Staffing & Recruiting

Pacifica Continental is a global recruitment firm specialized in strategic positions such as board members, c-suites, senior and middle management. Our customized solutions and consultative approach ensure the selection of the best talent in the market.Our operations have reached more than 50 countries, including more than 250 cities worldwide. We pride ourselves on working with precision and knowledge in a wide range of industries. Always committed to the continuous acquisition of industry knowledge, we partner with a large number of multinational and local companies. By developing a strong interface between our operations, we offer global solutions with a local focus.We adapt our strategy to meet the needs of each client, driving business growth, supporting them in their internal strengthening and overcoming adversities. Working with the utmost precision and expertise, we offer specialized recruitment services, market mapping, assessment projects and temporary recruitment.

Company details

Company typeSME
IndustryStaffing & Recruiting
Company size51 - 200

Links

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Job description

Sales & Marketing Manager
Orlando, FL

Our client is a perishable goods manufacturing company with a strong presence in North America.
As a result of their strong growth, they are currently looking for a solid Sales & Marketing Manager in Orlando.

You will be responsible for promoting the company's products, building brand awareness, and driving sales along with a team of Account Managers, web developers, and growth hackers.

Main responsibilities:
 
  • Conduct research to understand market trends, customer needs, and competitor activities in the industry.
  • Develop marketing strategies and plans to promote the company's products.
  • Develop branding strategies to differentiate the company's products from competitors.
  • Create and implement advertising campaigns across various channels such as print, online, and social media.
  • Coordinate promotional events and sponsorships to increase brand visibility.
  • Manage the company's online presence, including the website and social media platforms.
  • Utilize digital marketing techniques such as SEO, content marketing, and email campaigns to reach target audiences.
  • Collaborate with the sales team to develop marketing materials that support their efforts.
  • Provide sales teams with the necessary tools and information to effectively communicate product benefits to customers.
  • Manage CRM systems to track customer interactions and gather insights for future marketing strategies.
  • Develop and maintain strong relationships with key customers and partners.
  • Stay informed about relevant regulations and ensure that marketing activities comply with industry standards and legal requirements.

Profile:
 
  • Proven experience within the perishable goods industry.
  • Demonstrated history of sales & marketing achievements with large distributors such as Walmart, Kroger or Trader Joe's.
  • Outstanding communication, persuasive, and negotiation skills.

Location: Orlando, FL - remote position with frequent business trips in the area. 

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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