Role overview

Qualifications

Min. 4 years of CRM, lifecycle management or marketing, preferably in a technology company
Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile
Well versed in extracting customer insight from data
Fluency in Spanish and English

Responsibilities

Develop a comprehensive, data-driven CRM strategy for the Chile market, in collaboration with the HQ team taking into account local compliance, market conditions and competition; Ownership of the CRM plan
Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and Social Media
Liaise with CRM Strategy Team in Athens HQ for fine-tuning of the automated lifecycle journeys, keeping them updated on market insights, competition intelligence, best practices
Ensure that the campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the volumes, performance and outcomes

Key facts

Remote from: Chile
Full time
Mid-level (2-5 years)
CRM Manager
Spanish, English

Hard skills

Microsoft Dynamics CRM Lifecycle Management Political Strategy Campaign Management Email Marketing Marketing Automation Personalized Marketing Market Segmentation Customer Retention Cross-Selling Budget Management Customer Journey Mapping Customer Interaction Management Organizational Structure Cross-Functional Collaboration Project Coordination

Other skills

Forecasting
Planning
Prioritization
Detail Oriented
Communication

About the company

Pacifica Continental

Pacifica Continental is a global recruitment firm specialized in strategic positions such as board members, c-suites, senior and middle management. Our customized solutions and consultative approach ensure the selection of the best talent in the market.Our operations have reached more than 50 countries, including more than 250 cities worldwide. We pride ourselves on working with precision and knowledge in a wide range of industries. Always committed to the continuous acquisition of industry knowledge, we partner with a large number of multinational and local companies. By developing a strong interface between our operations, we offer global solutions with a local focus.We adapt our strategy to meet the needs of each client, driving business growth, supporting them in their internal strengthening and overcoming adversities. Working with the utmost precision and expertise, we offer specialized recruitment services, market mapping, assessment projects and temporary recruitment.

Company details

Company typeSME

Company size51 - 200

Links

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Job description

The Role

In this role, you will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels, for creating high engagement in all channels and for driving upwards the number of active players, retention, reactivation and cross-sell objectives for Sportsbook and Casino members.

Responsibilities

Develop a comprehensive, data-driven CRM strategy for the Chile market, in collaboration with the HQ team taking into account local compliance, market conditions and competition;
Ownership of the CRM plan;
Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and Social Media;
Liaise with CRM Strategy Team in Athens HQ for fine-tuning of the automated lifecycle journeys, keeping them updated on market insights, competition intelligence, best practices;
Ensure that the campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the volumes, performance and outcomes;
Deploy the bonus budget profitably through robust planning, execution and analysis;
Analyze historical revenue performance and forecast future program performance;
Initiate and manage the development process of creatives -from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response;
Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns;
Identify customer touchpoints and ensure that the right actions and communications are implemented;
Keep abreast of advertising standards and consumer protection laws and standards in Chile;
Follow and report on competitor activity within the Chile market;
Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep understanding of customer motivation.

Requirements

Min. 4 years of CRM, lifecycle management or marketing, preferably in a technology company;
Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile;
Well versed in extracting customer insight from data;
Great organization, planning and prioritization skills, with strong attention to details
Fluency in Spanish and English.