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Vice President, Global Industry Engagement

Role overview

Qualifications

  • BA/BS degree or equivalent required; MBA preferred.
  • Minimum 10 years of proven international leadership/sales/marketing/media executive experience.
  • Deep experience across the Pro AV Industry/IT/Technology including supply side, distribution channels and vertical segments.
  • Strong analytical, strategic planning and project management skills with a proven ability to grow revenue and market share; excellent communication, negotiation, and presentation skills.

Responsibilities

  • Develop and execute the global strategic plan for industry engagement across North America, Latin America, EMEA and APAC, coordinating efforts and aligning with strategic objectives.
  • Collaborate with global Show Directors to maximize value from GIE engagement at shows and enhance community-powered events and programs; manage forecasting and monthly/quarterly reporting.
  • Assess the competitive landscape, identify opportunities and partnerships, and collaborate with Global Business Development to research new technology players and their value to AVIXA and the industry.
  • Oversee committees, councils, and membership programs to maximize engagement and inform product development; perform data analysis to set annual growth targets and drive revenue.

About the company

AVIXA logo

AVIXA

AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 11,400 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership.

Company details

Company size51 - 200

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Job description

Title: Vice President, Global Industry Engagement             

Supervisor: Chief Global Officer      

Location: UK-Remote 

Department: Global Industry Engagement        

Level: Vice President

Alt Work Eligibility: CWW-Y, Remote -Y

 

Summary of Position:

The Vice President, Global Industry Engagement oversees all aspects of industry engagement, membership and certification delivery through the regions of North America, Latin America, EMEA and APAC, with direct oversight of the Senior Directors leading those regions and Senior Director, Certification.

This is a position of responsibility and leadership, representing AVIXA and the AV Industry at events and tradeshows, giving presentations and holding executive business meetings.  

The successful candidate will also act as a key influencer in the development of product strategies for AVIXA’s customers around the world, and as a source of innovation and insight for the Association’s membership teams in all regions. 

The ideal candidate will possess a strong analytical mind; deep knowledge of the AV/IT/Technology industry; proven organizational skills; a track record of achieving desired results while working collaboratively in a team environment; and the ability to adapt quickly to evolving organizational and market needs. 

Major Duties & Responsibilities:

  • Develop and execute global strategic plan for industry engagement in the four key regions and ensure efforts across the Association are coordinated, support strategic objectives, and are an effective use of resources.
  • Work closely with global Show Directors to ensure value from GIE engagement at shows to further enhance their strategies and the value contributed from community-powered events and programmes.
  • P&L responsibility together with forecasting and monthly and quarterly reports. 
  • Assess the competitive landscape and institute changes in response to Industry and competitors’ changes.
  • Work closely with Global Business Development director to support research of new technology players and their optimum value to AVIXA and the Industry.
  • Oversee the optimization of Committees and Council programmes to maximise effectiveness and value both to and from Councils and member engagement to contribute to AVIXA product development.
  • Assess AVIXA Membership programmes and efforts to drive engagement and value
  • Data analysis to create yearly goals to grow reach and grow revenue; adjust strategy and output accordingly
  • Serve on Senior Leadership Team with others on the executive team to develop and implement major business and growth strategies
  • Work closely with VP Content Creation and VP Content Delivery in the research, assessment, reporting and evaluation of our products and services to ensure relevant, future-proof and valuable to the Industry and AVIXA.
  • Identify new Industry partnerships and our mutual value and relevance for programmes, content, education and tradeshows.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education:

  • BA/BS degree or equivalent required; MBA preferred

Experience Level:

  • Minimum 10 years of proven international leadership/sales/marketing/media executive experience
  • Deep experience across the Pro AV Industry/IT/Technology including supply side, distribution channel and vertical segment 

Technical Skills:

  • Technology/audiovisual experience preferred but not essential
  • Experience with CRM software and digital marketing tools and techniques

Other skills:

  • Proven ability to grow revenue and market share
  • Strong analytical and project management skills
  • Proven ability to articulate the distinct aspects of products and services
  • Proven ability to position products against competitors
  • Excellent listening, negotiation and presentation skills
  • Excellent verbal and written communications skills
  • Strong leadership skills
  • Strategic mindset with ability to make difficult decisions
  • Ability to communicate, present and influence all levels of the organization, including executive, C-level and Board

 

Why You’ll Love Working Here:

  • AVIXA is a global organization that celebrates diversity of thought, background, demographics, and experience. Learn more about us!
  • The AV industry is truly inspiring, changing how people experience the world.
  • We’re headquartered in Fairfax, VA but also have a widely distributed team. We recognize that talented people live all over the world.
  • Our team likes to have fun and enjoy a good meal, even when we’re not together. We also expect everyone to have a strong opinion on whether a hot dog is a sandwich!
  • Our values: Trust, Heart, Courage. No buzzwords here. We take these seriously and live them every day.
  • Our people: you will be surrounded by some of the most talented, supportive, smart, and thoughtful leaders and teams.
  • It’s not all about work: generous PTO and holiday time off, flexible working hours, option for a Compressed Work Week (i.e., 9/75 work week, or every other Friday off)


This description describes the general duties and responsibilities of the position.  It is not a complete list of duties and the employee may be required to take on additional duties and responsibilities as required by the needs of the association. 

 

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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