Growth Manager

About Testbook

The fastest-rising startup in the EdTech space, Testbook is poised to revolutionize the industry. With a registered user base of over 5.9 crore students, 300 crore tests solved on the WebApp, and a knockout Android App, Testbook has raced to the front and is ideally placed to capture bigger markets.

Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in the projects you choose, how and when you work on them, and what you want to add to them is respected in this startup. You are the sole master of your work.

The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 800 in-house employees and thousands of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force.

Job Description

Testbook is seeking a Growth Manager to drive organic app installs and user acquisition, leveraging strategic initiatives, data analytics, and cross-functional collaboration to ensure sustained app growth and post install retention. This role is crucial for long-term growth, focusing on engagement metrics and reduction in App uninstalls.

Role and Responsibilities:

• Primary Focus: Drive organic app installs and user acquisition.

• Current State Analysis: Evaluate and understand current methods driving app installs.

• Strategic Growth Initiatives: Identify and explore new avenues to increase organic app installs from relevant audiences.

• Analytical Mindset: Utilize data and analytics to take informed decisions and strategies.

• Government Exam Landscape: Understanding of this landscape is preferred but not necessary.

• Cross-functional Collaboration: Work closely with:

• Product Team: Implement necessary changes in the web app to enhance user experience and drive installs.

• Graphics Team: Develop appropriate communication and visual content to attract potential users.

• Content Team: Analyze trends and create engaging content to capture audience interest.

• Strategic and Executional Role: Balance strategic planning with hands-on execution to achieve growth targets.

• App Growth and Retention: Apply knowledge of app growth tactics and retention strategies to sustain user engagement.

• Reports and KPIs: Maintain and track reports and KPIs on a daily, weekly, and monthly basis to make informed decisions.

• Post Install Engagement: Drive engagement within the app after installation to ensure user satisfaction and loyalty.

• Pre-purchase Engagement Metrics: Own the entire pre-purchase engagement metric including test attempts, practice sessions, and live tests.

• Retention Strategies: Drive retention from day 0 to day 30, ensuring users remain engaged and active.

• Minimizing Uninstalls: Develop strategies to minimize app uninstalls.

• User Activity Metrics: Improve Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU).

• App Store Optimization

Experience:

• Minimum of 2-3 years of experience in driving product growth, preferably with a proven track record of organic app growth.

• Demonstrated ability to grow app user base, engagement and revenue.

Qualifications:

• Strong analytical skills and data-driven decision-making capabilities.

• In-depth understanding of the government exam landscape is preferred but not necessary.

• Proven experience in app growth and user acquisition.

• Ability to work in a cross-functional team environment.

• Excellent communication skills and attention to detail.

• Strategic thinker with the ability to execute plans effectively.

Impact:

• This role is highly impactful and challenging, as it directly influences New User Acquisition and drives revenue growth through strategic initiatives.