Social Media Creative Director

This is a remote position.

The Social Media Creative Manager owns the creative and strategic response to client briefs across social media, translating requirements into sharp strategies, creative directions, and shot-by-shot storyboards. This role sits at the intersection of strategic thinking and hands-on creative execution: the successful candidate must be fluent in AI creative tools (image, video, and content-generation platforms) and able to personally use them to prototype, direct, and brief designers scene by scene - not just describe concepts in the abstract. They will act as the creative conscience of client deliverables, ensuring every output is on-strategy, on-brand, and production-ready.

Strategy & Creative Direction

•      Review and interpret client briefs, extracting the commercial objective, audience, and platform requirements behind each request.

•      Develop social media strategies and creative concepts that respond directly to brief objectives and brand guidelines.

•      Translate strategy into clear creative direction: mood, tone, messaging hierarchy, and platform-specific formats (Reels, TikTok, Stories, carousels, etc.).

•      Build detailed storyboards and scene-by-scene shot breakdowns that designers, editors, and videographers can execute without ambiguity.

AI Creative Tools — Hands-On Execution

•      Personally operate AI creative tools (e.g. image generation, AI video, generative editing platforms) to prototype concepts, mood boards, and pre-visualizations.

•      Use AI outputs as direction references — briefing designers on exact scene composition, camera angles, transitions, pacing, and visual treatment.

•      Stay current on emerging AI creative tools and evaluate new platforms for potential integration into the creative workflow.

•      Champion AI-assisted workflows that speed up ideation, iteration, and client turnaround without compromising creative quality.

Team & Workflow Management

•      Brief and direct designers, videographers, and editors, providing clear, actionable creative and technical guidance.

•      Review creative work-in-progress against brief and strategy, giving structured feedback and iterating until output is client-ready.

•      Manage creative timelines in coordination with the Strategy and Planning Director, ensuring deliverables are met on schedule.

•      Maintain consistency of creative quality and brand standards across all clients and campaigns.

Client & Cross-Functional Collaboration

•      Partner with account/strategy leads to align creative direction with client objectives and paid media, SEO, and content plans.

•      Present creative concepts and storyboards internally and, where required, directly to clients.

•      Incorporate client and stakeholder feedback into revised creative direction efficiently.

Requirements

•      4+ years in a social media creative, art direction, or content strategy role, ideally agency-side.

•      Proven track record of translating client briefs into executed social media campaigns across multiple platforms.

•      Experience directing designers, videographers, or production teams on scene-by-scene execution.

•      Hands-on, practical experience with AI creative tools (e.g. image/video generation, generative editing, AI-assisted storyboarding) — this is a must, not a nice-to-have.

•      Strong storyboarding and shot-planning skills, with the ability to communicate visual direction precisely.

•      Deep understanding of platform-native content formats (Instagram, TikTok, YouTube Shorts, Snapchat, LinkedIn).

•      Excellent creative writing and concept-development ability.

•      Strong presentation skills for internal and client-facing creative pitches.

•      Comfortable managing multiple client briefs and creative workstreams simultaneously.

Nice to Have

•      Familiarity with paid social media performance metrics and how creative impacts campaign results.

•      Prior experience in GCC, or MENA market creative work.