This is a remote position.
Role Overview
We are looking for a
Marketing Operations Specialist with strong hands-on experience in
ActiveCampaign to manage and optimize our marketing operations, including contact management, list and segment creation, email campaigns, forms, automations, and performance reporting.
The ideal candidate is detail-oriented, data-driven, and comfortable working closely with Marketing, Content, Sales, and other teams to ensure campaigns are properly configured, executed, tracked, and optimized.
Key Responsibilities
- Manage the day-to-day operation and administration of ActiveCampaign.
- Create and maintain contact lists, segments, tags, custom fields, and audience structures.
- Build, configure, test, and launch email marketing campaigns.
- Create and manage forms, subscription forms, and lead-capture processes.
- Build and maintain automations and customer journeys based on business requirements.
- Configure campaign targeting, scheduling, personalization, and audience rules.
- Perform QA and testing of campaigns, forms, links, automations, and email content before launch.
- Monitor campaign performance, including open rates, click-through rates, engagement, conversions, and other KPIs.
- Create regular marketing performance reports and dashboards and provide insights based on campaign data.
- Maintain data quality and ensure appropriate contact segmentation and database hygiene.
- Identify opportunities to improve campaign performance, segmentation, automation, and overall marketing processes.
- Troubleshoot issues related to campaigns, forms, automations, lists, and contact data.
- Work with Marketing and Content teams to translate campaign requirements into ActiveCampaign configurations.
- Ensure campaigns follow internal processes and applicable email marketing, consent, and data-privacy requirements.
- Document campaign setups, automations, processes, and operational procedures.
Requirements
- Hands-on experience with ActiveCampaign or a similar marketing automation/CRM platform.
- Strong understanding of email marketing and marketing automation.
- Experience with audience segmentation, lists, tags, forms, and automations.
- Experience creating and interpreting marketing reports and campaign analytics.
- Strong attention to detail and QA mindset.
- Good understanding of email campaign metrics and optimization.
- Ability to work with multiple stakeholders and translate business requirements into platform configurations.
- Strong organizational and problem-solving skills.
