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Senior Specialist, Direct Investments

Role overview

Qualifications

  • Minimum 1 year of Media Buying experience
  • Knowledge and prior use of buying software (Strata preferred)
  • Experience working in a DSP (The Trade Desk preferred)
  • Knowledge and utilization of 1st and/or 3rd party data

Responsibilities

  • Execute direct media investments and manage vendor relationships
  • Ensure smooth campaign implementation and optimize media performance
  • Contribute to the tactical execution of media placements across offline and digital channels
  • Support contract negotiations and provide input on strategic recommendations

Key facts

Hard skills

Other skills

  • Negotiation
  • Organizational Skills
  • Curiosity
  • Creative Problem Solving
  • Adaptability
  • Communication
  • Teamwork

About the company

BarkleyOKRP logo

BarkleyOKRP

Marketing & Advertising

BarkleyOKRP is one of the largest independent ad agencies in the U.S., matching scale with soul to help build brands like Burger King, Corona Premier, Metro by T-Mobile, Planet Fitness, and Smoothie King. Fully integrated across strategy, creative, and media, BarkleyOKRP is a five-time Ad Age A-List honoree and Certified B Corp—bringing Big Indie spirit to advertising by using integration and egoless creativity as their unfair advantage. Find out more at barkleyokrp.com.

Company details

IndustryMarketing & Advertising
Company sizeUnknown

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Job description

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

The Senior Direct Investments Specialist plays a key role in executing direct media investments, managing vendor relationships, and ensuring smooth campaign implementation. Building on a strong foundation in media buying, this role takes on greater responsibility for campaign logistics, troubleshooting challenges, and optimizing media performance.

This position actively contributes to the tactical execution of media placements across offline and digital channels, including audio, video, print, and OOH, within approved media plans. The Senior Specialist ensures accuracy in media activations, supports contract negotiations, and provides input on strategic recommendations. Additionally, they offer foundational insights into best practices and strategy while applying a strong understanding of media measurement to help develop effective tactical approaches and budgets that drive impactful results.

Qualities

Here’s what it takes to be successful in the role:

● Curiosity and Skepticism: You are always asking, “WHY?” You have an internal drive to learn more and expand your knowledge. You consider situations from multiple perspectives.

● Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop robust strategies and visions for success. You love coming up with creative solutions to new and old problems alike.

● Initiative: You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges.

● Communication & Storytelling: You can easily communicate complex information or nuanced situations. You know what details are necessary and what details to leave behind. You can marry data and storytelling to articulate a compelling vision.

● Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use creativity to tackle new and existing challenges. You’re ready and excited for changes in the media landscape.

● Self-Development: You’re reflective and self-aware. You seek opportunities to learn and develop yourself and others.

  • Strong organizational and mathematical skills
  • Ability to multi-task and deliver work on-time for set deadlines
  • Ability to establish good working relationships with media reps
  • Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management
  • Ability to communicate effectively within a team environment, with outside media reps as well as with current clients
  • Must be prepared for a fast-paced environment and be comfortable making decisions

Qualifications:

● Minimum 1 year of Media Buying experience

● Knowledge and prior use of buying software (Strata preferred)

● Experience working in a DSP (The Trade Desk preferred)

● Knowledge and utilization of 1st and/or 3rd party data

● Strong organizational and mathematical skills

● Ability to multi-task and deliver work on-time for set deadlines

● Ability to establish good working relationships with media sales reps and can effectively negotiate rates/makegoods, etc.

● Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management

● Ability to communicate effectively within a team environment, with outside media sales reps as well as with current clients

● Must be prepared for a fast-paced environment and be comfortable making decisions

● Ability to communicate effectively within a team environment, outside media reps, as well as with current clients

● Must be prepared for a fast-paced environment and be comfortable making decisions

Compensation

The annual gross base salary range is $60,000- $84,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.

BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging

  • At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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